Fix the “business” of marketing
QUICK READ: Marketing is not going to get better until we eliminate the “business” of marketing that doesn’t add value to your brand and its customers.
Fix the “business” of marketing Read MoreTag: Business of marketing
A reasonable marketing goal for 2020
SUMMARY: Instant gratification takes too long might be the motto of today’s consumer. When they want something they want it NOW and brands that take too long to respond are …
A reasonable marketing goal for 2020 Read MoreThe new era of digital marketing
All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary. Above all, what’s needed is less reliance on …
The new era of digital marketing Read MoreTime to end the “business” of marketing
The research findings are consistent: senior executives want proven ROI from marketers. This is not only the new mandate for marketers it applies to agencies as well. (78 per cent) …
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