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May 26, 2022

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Business of marketing

Commentary

Fix the “business” of marketing

January 8, 2020January 8, 2020 - by richmeyer - Leave a Comment

QUICK READ: Marketing is not going to get better until we eliminate the “business” of marketing that doesn’t add value to your brand and its customers.

Fix the “business” of marketing Fix the “business” of marketing Read More
Commentary

A reasonable marketing goal for 2020

January 4, 2020January 4, 2020 - by richmeyer - Leave a Comment

SUMMARY: Instant gratification takes too long might be the motto of today’s consumer. When they want something they want it NOW and brands that take too long to respond are …

A reasonable marketing goal for 2020 A reasonable marketing goal for 2020 Read More
Brand Fail / Digital Marketing Trends

The new era of digital marketing

August 17, 2015 - by richmeyer - 1 Comment

All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.  Above all, what’s needed is less reliance on …

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Working in marketing

Time to end the “business” of marketing

May 29, 2015May 29, 2015 - by richmeyer - Leave a Comment

The research findings are consistent: senior executives want proven ROI from marketers.  This is not only the new mandate for marketers it applies to agencies as well.  (78 per cent) …

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Advertising / Consumers & consumer behavior / Contrarian point of view / Marketing Innovation / Working in marketing

The business of marketing has to change

October 12, 2014November 14, 2014 - by richmeyer - 2 Comments.

It should come as no surprise to anyone that senior management is demanding more accountability from marketers.  Even though, for some companies, profits are at record levels other brands are …

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