However beautiful the strategy, you should occasionally look at the results.
The debt ceiling is the maximum amount of money that the United States government is allowed to borrow. When the debt ceiling is reached, the government cannot borrow any more …
The Debt Ceiling and its Impact on Marketing Read More
QUICK READ: Marketing is not going to get better until we eliminate the “business” of marketing that doesn’t add value to your brand and its customers.
Fix the “business” of marketing Read More
SUMMARY: Instant gratification takes too long might be the motto of today’s consumer. When they want something they want it NOW and brands that take too long to respond are …
A reasonable marketing goal for 2020 Read MoreAll marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary. Above all, what’s needed is less reliance on …
The new era of digital marketing Read MoreThe research findings are consistent: senior executives want proven ROI from marketers. This is not only the new mandate for marketers it applies to agencies as well. (78 per cent) …
Time to end the “business” of marketing Read More