Fix the “business” of marketing
QUICK READ: Marketing is not going to get better until we eliminate the “business” of marketing that doesn’t add value to your brand and its customers.
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Tag: Business of marketing
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A reasonable marketing goal for 2020
SUMMARY: Instant gratification takes too long might be the motto of today’s consumer. When they want something they want it NOW and brands that take too long to respond are …
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The new era of digital marketing
All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary. Above all, what’s needed is less reliance on …
Read MoreTime to end the “business” of marketing
The research findings are consistent: senior executives want proven ROI from marketers. This is not only the new mandate for marketers it applies to agencies as well. (78 per cent) …
Read MoreAdvertising / Consumers & consumer behavior / Contrarian point of view / Marketing Innovation / Working in marketing
The business of marketing has to change
It should come as no surprise to anyone that senior management is demanding more accountability from marketers. Even though, for some companies, profits are at record levels other brands are …
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