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February 4, 2023

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Tag: Marketing Accountability

Analytics / Working in marketing

CEOs are holding marketers accountable

July 16, 2021July 16, 2021 - by richmeyer - Leave a Comment

SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …

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