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August 25, 2026

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Tag: Retailing

Commentary / Consumers & consumer behavior

Over-Retailing in America: The Perils of Excess

September 7, 2023September 7, 2023 - Leave a Comment

America has long been hailed as the land of plenty, a consumer paradise where you can find anything and everything your heart desires. While this retail abundance has its perks, …

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Commentary / Consumers & consumer behavior

Retailers prepare heavy discounts for summer season

June 18, 2023June 18, 2023 - Leave a Comment

Even as inflation drops sharply year over year, most CNBC Supply Chain Survey respondents are concerned that consumers will cut back on holiday spending. Two-thirds of respondents expect consumers to …

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Commentary / Economy

Unveiling the Numbers: The Debate Over Retailers’ Right to Know Supplier Costs

May 16, 2023May 16, 2023 - Leave a Comment

The right of retailers to know their suppliers’ costs is not universally defined and can vary depending on the jurisdiction and specific agreements between the parties involved. Generally, the relationship …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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