Let’s be real about brands ditching Super Bowl spots
SUMMARY: A lot of top brands have decided to forgo TV advertising for the Super Bowl. While some say it’s because of the “mood” of the country, it’s really the …
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Tag: Super Bowl advertising
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Super Bowl commercials were beyond bad
QUICK READ: Last night’s Super Bowl was a clear indication that ad agencies are broken and are lacking talent. The money wasted on these spots is wasted and for almost …
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Ad Agencies Add To Their Demise
QUICK READ: Super Bowl commercials cost had reached $5.6 million for a 30-second slot. Ad agencies continue to develop spots that are irrelevant and don’t sell products. Agencies continue down the path to …
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Online buzz does not equal sales
A survey of audience respondents, performed exclusively for Bloomberg Businessweek by marketing-research firm Db5, suggests [inlinetweet prefix=”” tweeter=”” suffix=””]consumers remembered less than 10 percent of Sunday’s Super Bowl commercials.[/inlinetweet] Yet here we are with …
Read MoreNo connection between buzz and sales
Here we go again! Numerous websites talking about the buzz generated by the Super Bowl commercials, but almost nobody talking about the connection between buzz and sales. In case you …
Read MoreAdvertisers pat themselves on the back for Super Bowl ads
Is it any wonder that most executives feel that marketers are disconnected from accountability? All you have to do is read the posts on social media from the ad industry …
Read More80% of Super Bowl advertisers wasting their money
The $4 million advertisers spend for a 30-second Big Game ad actually buys a much bigger chance that their ads won’t work, according to the Tucson, Ariz.-based firm. In general, …
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