However beautiful the strategy, you should occasionally look at the results.
The big game is over. According to an analysis by Kantar, Super Bowl LV generated $434.5 million in in-game ad revenue, higher than the World Series and NBA finals and …
Super Bowl generates a lot of revenue for NBC but fail to sell products Read More
The Super Bowl TV ads are sold out to the tune of $6.5 million for a thirty-second spot. Anything at $6 million or above would represent a new high-water mark …
The futility of Super Bowl TV ads Read More
SUMMARY: A lot of top brands have decided to forgo TV advertising for the Super Bowl. While some say it’s because of the “mood” of the country, it’s really the …
Let’s be real about brands ditching Super Bowl spots Read More
QUICK READ: Last night’s Super Bowl was a clear indication that ad agencies are broken and are lacking talent. The money wasted on these spots is wasted and for almost …
Super Bowl commercials were beyond bad Read More
QUICK READ: Super Bowl commercials cost had reached $5.6 million for a 30-second slot. Ad agencies continue to develop spots that are irrelevant and don’t sell products. Agencies continue down the path to …
Ad Agencies Add To Their Demise Read More
A survey of audience respondents, performed exclusively for Bloomberg Businessweek by marketing-research firm Db5, suggests [inlinetweet prefix=”” tweeter=”” suffix=””]consumers remembered less than 10 percent of Sunday’s Super Bowl commercials.[/inlinetweet] Yet here we are with …
Online buzz does not equal sales Read MoreHere we go again! Numerous websites talking about the buzz generated by the Super Bowl commercials, but almost nobody talking about the connection between buzz and sales. In case you …
No connection between buzz and sales Read MoreIs it any wonder that most executives feel that marketers are disconnected from accountability? All you have to do is read the posts on social media from the ad industry …
Advertisers pat themselves on the back for Super Bowl ads Read MoreThe $4 million advertisers spend for a 30-second Big Game ad actually buys a much bigger chance that their ads won’t work, according to the Tucson, Ariz.-based firm. In general, …
80% of Super Bowl advertisers wasting their money Read More