However beautiful the strategy, you should occasionally look at the results.
The big game is over. According to an analysis by Kantar, Super Bowl LV generated $434.5 million in in-game ad revenue, higher than the World Series and NBA finals and …
Super Bowl generates a lot of revenue for NBC but fail to sell products Read More
The Super Bowl TV ads are sold out to the tune of $6.5 million for a thirty-second spot. Anything at $6 million or above would represent a new high-water mark …
The futility of Super Bowl TV ads Read More
SUMMARY: A lot of top brands have decided to forgo TV advertising for the Super Bowl. While some say it’s because of the “mood” of the country, it’s really the …
Let’s be real about brands ditching Super Bowl spots Read More