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February 4, 2023

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Tag: Super Bowl advertising

Advertising

Super Bowl generates a lot of revenue for NBC but fail to sell products

February 14, 2022February 14, 2022 - by richmeyer - Leave a Comment

The big game is over. According to an analysis by Kantar, Super Bowl LV generated $434.5 million in in-game ad revenue, higher than the World Series and NBA finals and …

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Advertising

The futility of Super Bowl TV ads

February 7, 2022February 7, 2022 - by richmeyer - Leave a Comment

The Super Bowl TV ads are sold out to the tune of $6.5 million for a thirty-second spot. Anything at $6 million or above would represent a new high-water mark …

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Advertising

Let’s be real about brands ditching Super Bowl spots

February 2, 2021February 2, 2021 - by richmeyer - Leave a Comment

SUMMARY: A lot of top brands have decided to forgo TV advertising for the Super Bowl. While some say it’s because of the “mood” of the country, it’s really the …

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Advertising

Super Bowl commercials were beyond bad

February 3, 2020February 3, 2020 - by richmeyer - Leave a Comment

QUICK READ: Last night’s Super Bowl was a clear indication that ad agencies are broken and are lacking talent. The money wasted on these spots is wasted and for almost …

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Advertising

Ad Agencies Add To Their Demise

February 1, 2020February 1, 2020 - by richmeyer - Leave a Comment

QUICK READ: Super Bowl commercials cost had reached $5.6 million for a 30-second slot. Ad agencies continue to develop spots that are irrelevant and don’t sell products. Agencies continue down the path to …

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Advertising

Online buzz does not equal sales

January 22, 2018January 22, 2018 - by richmeyer - 1 Comment

 A survey of audience respondents, performed exclusively for Bloomberg Businessweek by marketing-research firm Db5, suggests [inlinetweet prefix=”” tweeter=”” suffix=””]consumers remembered less than 10 percent of Sunday’s Super Bowl commercials.[/inlinetweet] Yet here we are with …

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Advertising

No connection between buzz and sales

February 11, 2017 - by richmeyer - Leave a Comment

Here we go again!  Numerous websites talking about the buzz generated by the Super Bowl commercials, but almost nobody talking about the connection between buzz and sales.  In case you …

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