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Brand Relationships

Do consumers want relationships with brands?

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SUMMARY: The idea that consumers don’t want relationships with brands is not entirely correct. It depends on the product as well as the brand. There are some brands that consumers love to talk about on social media, but most others just give me a good product at a good price.

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Do consumers want relationships with brands?
Posted on March 21, 2021March 21, 2021 BrandingCommentaryConsumers & consumer behavior
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