Apple’s TV spots for the iPhone are really bad
SUMMARY: You have probably read that sales for the new iPhone are sucking wind. If that’s not bad enough Apple’s latest TV commercials for the new iPhones are bad, I …
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Tag: Apple
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Apple’s “luxury” strategy not working out too well
SUMMARY: In a report to investors obtained by Reuters, US financial services giant Citi Group has delivered a stark warning to Apple that its iPhones in general, and iPhone XS Max …
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Apple takes their toys and goes home
Apple stunned analysts when they said they are not going to report iPhone or Mac sales numbers. The new iPhone, despite the buzz, has not lived up to analyst expectations …
Read MoreWhat happens when a brand says “yes” to money at the expense of innovation
Steve Jobs greatest skill was his ability to say “no”. When Apple brought Jobs back, his first order of business was to shrink the product line–and make sure whatever Apple made, …
Read MoreIs Apple redefining marketing 101?
Classic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices. Will this …
Read MoreBoy, does Apple miss Steve Jobs
If you watched the Apple Keynote yesterday you witnessed why Apple’s best days are behind them. Apple executives still see themselves as celebrities and rather than lead with innovative products, …
Read MoreIs branding dead?
Every year business magazines talk about the top brands but most of the brands on their list are in serious trouble. Coke and Pepsi, for example, are always on the …
Read MoreNever believe analysts when it comes to brands
In case you haven’t heard Apple stock is on a run. Why? Because “analysts” believe people are going to line up for the new iPhone even though iOS is not the …
Read MoreApple has committed a major brand mistake
The stock market is full of shit. Apple stock has been on a tear lately, but not because of anything they have done, but because investors believe everyone is going …
Read MoreJust what is a “successful” brand?
How should a brand be measured? Sales/ Profit? Consumer perception? That’s a question that a lot of people seem to be asking right about now. If you really want a …
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