However beautiful the strategy, you should occasionally look at the results.
Steve Jobs was both an autocratic bully and a business genius but executed the most successful corporate turnaround this century. Steve Jobs teaches us that it’s essential to take total …
Marketing management lessons from Steve Jobs Read More
Apple’s iPhone 14 has a LOT of problems, and they’re getting worse from what I am reading on social media and in business publications. You have to ask, “if Steve …
You’re witnessing the slow death of a great brand Read More
SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …
Apple’s primary goal is making money at the cost of innovation Read More
SUMMARY: You have probably read that sales for the new iPhone are sucking wind. If that’s not bad enough Apple’s latest TV commercials for the new iPhones are bad, I …
Apple’s TV spots for the iPhone are really bad Read More
SUMMARY: In a report to investors obtained by Reuters, US financial services giant Citi Group has delivered a stark warning to Apple that its iPhones in general, and iPhone XS Max …
Apple’s “luxury” strategy not working out too well Read MoreApple stunned analysts when they said they are not going to report iPhone or Mac sales numbers. The new iPhone, despite the buzz, has not lived up to analyst expectations …
Apple takes their toys and goes home Read MoreSteve Jobs greatest skill was his ability to say “no”. When Apple brought Jobs back, his first order of business was to shrink the product line–and make sure whatever Apple made, …
What happens when a brand says “yes” to money at the expense of innovation Read MoreClassic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices. Will this …
Is Apple redefining marketing 101? Read MoreIf you watched the Apple Keynote yesterday you witnessed why Apple’s best days are behind them. Apple executives still see themselves as celebrities and rather than lead with innovative products, …
Boy, does Apple miss Steve Jobs Read MoreEvery year business magazines talk about the top brands but most of the brands on their list are in serious trouble. Coke and Pepsi, for example, are always on the …
Is branding dead? Read More