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February 4, 2023

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Tag: Apple

Marketing Innovation

Marketing management lessons from Steve Jobs

September 22, 2022September 22, 2022 - by richmeyer - 3 Comments.

Steve Jobs was both an autocratic bully and a business genius but executed the most successful corporate turnaround this century. Steve Jobs teaches us that it’s essential to take total …

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Brand Fail / Branding / Commentary

You’re witnessing the slow death of a great brand

September 19, 2022September 19, 2022 - by richmeyer - Leave a Comment

Apple’s iPhone 14 has a LOT of problems, and they’re getting worse from what I am reading on social media and in business publications. You have to ask, “if Steve …

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Commentary / Contrarian point of view

Apple’s primary goal is making money at the cost of innovation

September 15, 2021September 15, 2021 - by richmeyer - Leave a Comment

SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …

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Advertising

Apple’s TV spots for the iPhone are really bad

January 14, 2019January 14, 2019 - by richmeyer - Leave a Comment

SUMMARY: You have probably read that sales for the new iPhone are sucking wind. If that’s not bad enough Apple’s latest TV commercials for the new iPhones are bad, I …

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Brand Fail

Apple’s “luxury” strategy not working out too well

January 2, 2019 - by richmeyer - Leave a Comment

SUMMARY: In a report to investors obtained by Reuters, US financial services giant Citi Group has delivered a stark warning to Apple that its iPhones in general, and iPhone XS Max …

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Brand Fail

Apple takes their toys and goes home

November 4, 2018 - by richmeyer - Leave a Comment

Apple stunned analysts when they said they are not going to report iPhone or Mac sales numbers. The new iPhone, despite the buzz, has not lived up to analyst expectations …

Apple takes their toys and goes home Read More
Brand Fail

What happens when a brand says “yes” to money at the expense of innovation

November 29, 2017November 29, 2017 - by richmeyer - Leave a Comment

Steve Jobs  greatest skill was his ability to say “no”. When Apple brought Jobs back, his first order of business was to shrink the product line–and make sure whatever Apple made, …

What happens when a brand says “yes” to money at the expense of innovation Read More
Commentary / Contrarian point of view

Is Apple redefining marketing 101?

September 15, 2017 - by richmeyer - Leave a Comment

Classic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices.  Will this …

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Brand Fail

Boy, does Apple miss Steve Jobs

June 6, 2017 - by richmeyer - Leave a Comment

If you watched the Apple Keynote yesterday you witnessed why Apple’s best days are behind them.  Apple executives still see themselves as celebrities and rather than lead with innovative products, …

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Brand Fail

Is branding dead?

June 4, 2017 - by richmeyer - Leave a Comment

Every year business magazines talk about the top brands but most of the brands on their list are in serious trouble.  Coke and Pepsi, for example, are always on the …

Is branding dead? Read More

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