However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …
Apple’s primary goal is making money at the cost of innovation Read More
SUMMARY: You have probably read that sales for the new iPhone are sucking wind. If that’s not bad enough Apple’s latest TV commercials for the new iPhones are bad, I …
Apple’s TV spots for the iPhone are really bad Read More
SUMMARY: In a report to investors obtained by Reuters, US financial services giant Citi Group has delivered a stark warning to Apple that its iPhones in general, and iPhone XS Max …
Apple’s “luxury” strategy not working out too well Read More
Apple stunned analysts when they said they are not going to report iPhone or Mac sales numbers. The new iPhone, despite the buzz, has not lived up to analyst expectations …
Apple takes their toys and goes home Read MoreSteve Jobs greatest skill was his ability to say “no”. When Apple brought Jobs back, his first order of business was to shrink the product line–and make sure whatever Apple made, …
What happens when a brand says “yes” to money at the expense of innovation Read MoreClassic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices. Will this …
Is Apple redefining marketing 101? Read MoreIf you watched the Apple Keynote yesterday you witnessed why Apple’s best days are behind them. Apple executives still see themselves as celebrities and rather than lead with innovative products, …
Boy, does Apple miss Steve Jobs Read MoreEvery year business magazines talk about the top brands but most of the brands on their list are in serious trouble. Coke and Pepsi, for example, are always on the …
Is branding dead? Read MoreIn case you haven’t heard Apple stock is on a run. Why? Because “analysts” believe people are going to line up for the new iPhone even though iOS is not the …
Never believe analysts when it comes to brands Read MoreThe stock market is full of shit. Apple stock has been on a tear lately, but not because of anything they have done, but because investors believe everyone is going …
Apple has committed a major brand mistake Read More