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May 19, 2022

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Marketing Planning

Marketing Innovation

The futility of marketing planning

August 19, 2016 - by richmeyer - Leave a Comment

This is the time of year that a lot of brands, and brand teams, spend countless hours preparing marketing plans that will most likely be outdated by the time they …

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Working in marketing

Too much time developing marketing plans ?

June 5, 2014June 5, 2014 - by richmeyer - 2 Comments.

Post Summary:  Your marketing plan should consist of one page and should be easy to read and understand by everyone within the organization.  It should be strategic in nature and …

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