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January 31, 2023

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Tag: Baby Boomers

Advertising / Consumers & consumer behavior

Don’t call older consumers “senior”

January 20, 2021January 20, 2021 - by richmeyer - Leave a Comment

SUMMARY: There are currently around 103 million people over the age of 50 in the United States–75 million are baby boomers (ages ~55–74) and 28 million are from the silent …

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Consumers & consumer behavior

Boomers: The world has never before seen such a powerful market

July 18, 2015July 18, 2015 - by richmeyer - Leave a Comment

While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population …

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