Don’t call older consumers “senior”
SUMMARY: There are currently around 103 million people over the age of 50 in the United States–75 million are baby boomers (ages ~55–74) and 28 million are from the silent …
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Tag: Baby Boomers
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Boomers: The world has never before seen such a powerful market
While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population …
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