Baby Boomers Archives - New Media and Marketing

The Cost of Ignoring Boomers: How Marketers Are Missing Out

October 22, 2023October 22, 2023 - Leave a Comment

In the dynamic and ever-evolving marketplace, a demographic often seems to slip through the cracks of marketing strategies: the Baby Boomers. Born between 1946 and 1964, this generation has been …

Advertising / Consumers & consumer behavior

Don’t call older consumers “senior”

January 20, 2021January 20, 2021 - Leave a Comment

SUMMARY: There are currently around 103 million people over the age of 50 in the United States–75 million are baby boomers (ages ~55–74) and 28 million are from the silent …