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February 2, 2023

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Tag: Surveys

Bad Research / Commentary / Consumers & consumer behavior

Stop with the customer surveys and start talking ​to your audience

March 26, 2019March 26, 2019 - by richmeyer - Leave a Comment

KEY IDEA: For many organizations, surveys qualify as “talking to the customer.” They’re ubiquitous – appearing in hotel rooms, after online purchases, and in hospital emergency departments. But do they …

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