However beautiful the strategy, you should occasionally look at the results.
Summary: With job scarcity rising, consumer debt at record levels, and new vehicle prices pushing buyers to the sidelines, 2026 is shaping up to be one of the most challenging …
Marketing in a Pressure Economy: What Brand Marketers Must Know in 2026 Read More
Economic uncertainty has become the new normal, with experts offering wildly conflicting predictions about recession, inflation, and market direction. For marketers, the temptation to react to every alarming headline can …
Navigating Economic Uncertainty: A Marketer’s Guide to Staying Steady Read More
For years, the U.S. economy has relied heavily on consumer spending to keep growth alive. When people spend, businesses thrive. But lately, the warning lights are flashing. Credit card debt …
The Signs Are There: A Consumer-Driven Economy in Trouble — And What Brands Must Do Now Read More
With inflation still hanging in the air and new tariffs looming, many consumers are already feeling the pressure — and it’s only going to get worse as the holiday season …
Inflation and Tariffs: Holiday Shopping Price Surge Read More
When economic clouds begin to gather, smart brands don’t panic—they prepare. Whether the downturn is driven by inflation, global instability, or rising unemployment, one thing is certain: consumer behavior will …
Brand Survival Strategies During Economic Downturns Read More
It’s a paradox playing out across the nation: consumers are racking up debt at record levels, buoyed by optimism about the economy even as economic uncertainty remains their primary concern. …
The Paradox of Spending: Debt vs. Economic Confidence Read More
Consumers do remember the prices of goods before the pandemic, and this memory can significantly influence their purchasing decisions, perceptions of value, and overall sentiments about the economy. Here are …
Here’s why consumers are so down on the economy Read More
The economy is complex, and predicting how it will behave is often difficult. In recent years, the economy has become increasingly schizophrenic, with periods of rapid growth followed by periods …
The Schizophrenic Economy Read More