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February 1, 2023

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Tag: Private label

Brand Fail / Branding

Private label to brands: Thank you

July 5, 2022July 5, 2022 - by richmeyer - Leave a Comment

As shoppers feel their ability to afford everyday expenses is declining, private labels are helping them manage their budgets. Reported private label nonedibles and personal care, health, and beauty purchases …

Private label to brands: Thank you Read More
Branding / Commentary / Consumers & consumer behavior

Private label sales surge as consumers cut back

April 5, 2022April 5, 2022 - by richmeyer - Leave a Comment

Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …

Private label sales surge as consumers cut back Read More
Article/Report Summary / Brand Fail

Two-thirds of shoppers say that store brands are just as high-quality as name brands

February 28, 2021February 28, 2021 - by richmeyer - Leave a Comment

SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …

Two-thirds of shoppers say that store brands are just as high-quality as name brands Read More
Brand Fail / Commentary / Consumers & consumer behavior

In grocery stores, brands are dying

September 12, 2020September 12, 2020 - by richmeyer - Leave a Comment

KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What …

In grocery stores, brands are dying Read More
Brand Fail / Commentary

The death of national brands

February 2, 2020February 2, 2020 - by richmeyer - Leave a Comment

QUICK READ: With the accelerated sales growth of private-label consumer products annual sales are growing faster than national brand sales and have effectively disrupted the category. Consumers are increasing their …

The death of national brands Read More
Consumers & consumer behavior

Private-label a major disruptor in the US consumer packaged goods

October 13, 2019October 13, 2019 - by richmeyer - Leave a Comment

WHAT’S HAPPENING: US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI. Major retailers have rolled out private labels across a range of …

Private-label a major disruptor in the US consumer packaged goods Read More
Article/Report Summary / Product Marketing

Private label sales are set to outpace those of national brands

June 28, 2019June 28, 2019 - by richmeyer - Leave a Comment

KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …

Private label sales are set to outpace those of national brands Read More
Brand Fail / Consumers & consumer behavior

Grocery shoppers want more private label products

April 17, 2019April 17, 2019 - by richmeyer - Leave a Comment

More than half of consumers are loyal to a specific store due to its private label brands, according to a report from retail consulting firm Daymon. The report also found that 85% …

Grocery shoppers want more private label products Read More
Brand Fail / Consumers & consumer behavior

Private label is eating national brands for lunch

December 9, 2018December 12, 2018 - by richmeyer - Leave a Comment

-Although Amazon has received much of the online private-label hype of late, Walmart’s brands sold nearly double the amount of products that Amazon’s brands did over the past year. – …

Private label is eating national brands for lunch Read More
Article/Report Summary

Private-label gained 0.7% in sales, while branded products decreased 0.3%

November 8, 2017 - by richmeyer - Leave a Comment

It appears consumers are rewarding those retailers who have placed an emphasis on promoting quality in addition to value as part of their private label offerings. In fact, [inlinetweet prefix=”” …

Private-label gained 0.7% in sales, while branded products decreased 0.3% Read More
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