However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …
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KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What …
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QUICK READ: With the accelerated sales growth of private-label consumer products annual sales are growing faster than national brand sales and have effectively disrupted the category. Consumers are increasing their …
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WHAT’S HAPPENING: US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI. Major retailers have rolled out private labels across a range of …
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KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …
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More than half of consumers are loyal to a specific store due to its private label brands, according to a report from retail consulting firm Daymon. The report also found that 85% …
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-Although Amazon has received much of the online private-label hype of late, Walmart’s brands sold nearly double the amount of products that Amazon’s brands did over the past year. – …
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It appears consumers are rewarding those retailers who have placed an emphasis on promoting quality in addition to value as part of their private label offerings. In fact, [inlinetweet prefix=”” …
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