However beautiful the strategy, you should occasionally look at the results.
Private label sales have grown steadily in recent years and gained significant market share in various industries. Several factors contribute to the increasing popularity and success of private-label products, including …
Are private-label brand sales increasing? Read More
Consumers continue to opt for private label products while developing new behaviors such as switching brands more often, picking products whose price is lower, and buying products in bulk rather …
Private labels taking share from national brands Read More
Walmart is pitching its private-label goods to consumers as its suppliers raise prices. With the cost of transportation, packing, and raw materials all dropping, “retailers like Walmart are saying, ‘hey, …
Retailers pushing private labels over national brands Read More
As shoppers feel their ability to afford everyday expenses is declining, private labels are helping them manage their budgets. Reported private label nonedibles and personal care, health, and beauty purchases …
Private label to brands: Thank you Read More
Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …
Private label sales surge as consumers cut back Read More
SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …
Two-thirds of shoppers say that store brands are just as high-quality as name brands Read More
KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What …
In grocery stores, brands are dying Read More
QUICK READ: With the accelerated sales growth of private-label consumer products annual sales are growing faster than national brand sales and have effectively disrupted the category. Consumers are increasing their …
The death of national brands Read More
WHAT’S HAPPENING: US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI. Major retailers have rolled out private labels across a range of …
Private-label a major disruptor in the US consumer packaged goods Read More
KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …
Private label sales are set to outpace those of national brands Read More