However beautiful the strategy, you should occasionally look at the results.
Private-label products—items sold under a retailer’s own brand—were once viewed as the cheaper alternative shoppers chose when money was tight. That perception has changed. Consumers are now buying private-label products …
Why More Consumers Are Buying Private-Label Products Read More
Many consumers have discovered something brands didn’t expect: they don’t perceive enough difference to justify paying more for nationally branded products. This has led to a significant shift in consumer …
Consumers Keep Choosing Private Label. Brands Still Think It’s About Price. Read More
There’s a number that should make every brand manager pause: 69% of U.S. adults say they’re buying more private label (store brand) products today. A year ago, that number was 58%. That’s …
How Private Labels are Changing Brand Loyalty Read More
For decades, consumer packaged goods (CPG) brands ruled the retail landscape. Coca-Cola, Kraft, Procter & Gamble—these names were synonymous with quality, trust, and market dominance. But 2024 marked a seismic …
CPG Brands Face Crisis: Private Labels Redefining Market Share Read More
Consumers are rethinking how and where they spend their money. One of the most notable shifts in shopping behavior is the rising preference for private-label products over traditional national brands. …
Why Consumers Are Switching to Private Label—and the Opportunities for Retailers Read More
For decades, marketers have been taught to worship at the altar of brand equity. Build the brand, we were told, and you can weather anything—competition, category disruption, and yes, even …
Navigating Brand Equity in an Era of Private Label Growth Read More
One trend is gaining significant traction: private label products are becoming increasingly popular. Whether it’s store-brand groceries, over-the-counter medications, or household essentials, consumers are increasingly opting for lower-cost alternatives. According …
As Private Label Sales Surge, Is Now the Right Time to Launch a Branded Product? Read More
Walk into any grocery or retail store today, and you’ll see shelves filled with familiar national brands and increasingly attractive—and affordable—private label brands. From cereals and coffee to pharmaceuticals and …
Why National Brands Are Losing to Store-Owned Labels Read More
Private label sales are increasing every quarter, but national brands dominate some categories. That could change as more retailers experiment with new private-label products. With private-label products, sale volume, in …
Yes, Some Brands Still Matter, But Consumers Are Looking to Trade Down Read More
In today’s competitive marketplace, consumers increasingly avoid high-priced brands in favor of private-label alternatives. From groceries to clothing and beyond, private label products—manufactured and sold under a retailer’s brand—are gaining …
The Rise of Private Label: Why Consumers are Ditching High-Priced Brands Read More