However beautiful the strategy, you should occasionally look at the results.
Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …
Private label sales surge as consumers cut back Read More
SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …
Two-thirds of shoppers say that store brands are just as high-quality as name brands Read More
KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What …
In grocery stores, brands are dying Read More
QUICK READ: With the accelerated sales growth of private-label consumer products annual sales are growing faster than national brand sales and have effectively disrupted the category. Consumers are increasing their …
The death of national brands Read More
WHAT’S HAPPENING: US private-label CPG sales growth accelerated from 2.2% in 2015 to 5.8% in 2018, according to IRI. Major retailers have rolled out private labels across a range of …
Private-label a major disruptor in the US consumer packaged goods Read More
KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …
Private label sales are set to outpace those of national brands Read More
More than half of consumers are loyal to a specific store due to its private label brands, according to a report from retail consulting firm Daymon. The report also found that 85% …
Grocery shoppers want more private label products Read More
-Although Amazon has received much of the online private-label hype of late, Walmart’s brands sold nearly double the amount of products that Amazon’s brands did over the past year. – …
Private label is eating national brands for lunch Read More
It appears consumers are rewarding those retailers who have placed an emphasis on promoting quality in addition to value as part of their private label offerings. In fact, [inlinetweet prefix=”” …
Private-label gained 0.7% in sales, while branded products decreased 0.3% Read More