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January 29, 2023

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Tag: Online ads

Advertising / Facebook

Media buyers predict double-digit online ad spending increases

January 14, 2021January 14, 2021 - by richmeyer - Leave a Comment

SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in …

Media buyers predict double-digit online ad spending increases Read More
Advertising / Online branding & marketing

Goodbye cookies

December 9, 2020December 9, 2020 - by richmeyer - Leave a Comment

SUMMARY: New privacy rules are taking effect as third party cookies say goodbye to targeted marketing at a time when brands are throwing more money into digital marketing.

Goodbye cookies Read More
Consumers & consumer behavior / Facebook / Online branding & marketing

Data and consumers’ use of the Internet

November 17, 2019November 17, 2019 - by richmeyer - Leave a Comment

OPENING: Facebook won’t check political ads for accuracy, Google is collecting healthcare data on millions and Apple knows everything about you if you use an iPhone. How will consumers respond?

Data and consumers’ use of the Internet Read More
Advertising / Brand Fail / Commentary / Digital Marketing Trends

Digital growth is having a detrimental impact on creative quality?

November 17, 2018 - by richmeyer - Leave a Comment

The majority of marketers claim digital growth is having a detrimental impact on creative quality, new research reveals. 67% of marketers agree that “Digital growth in advertising has come at …

Digital growth is having a detrimental impact on creative quality? Read More
Advertising / Brand Fail / Digital Marketing Trends

People feel overwhelmed, interrupted, and stalked by bad digital ads

July 13, 2018July 13, 2018 - by richmeyer - Leave a Comment

Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices …

People feel overwhelmed, interrupted, and stalked by bad digital ads Read More
Article/Report Summary

Marketers think they are more relevant than they are

April 16, 2018 - by richmeyer - Leave a Comment

More than 70% of advertisers see their ads as relevant to the audience they are targeting. Yet only 8% of people think the ads they see online are always relevant and …

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Brand Fail

The end of online ads?

June 27, 2017 - by richmeyer - Leave a Comment

Both P&G and Unilever have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on.  Procter & Gamble and Unilever …

The end of online ads? Read More
Advertising

What bad online ad data is really telling us

April 13, 2017April 13, 2017 - by richmeyer - Leave a Comment

Click fraud, bad metrics, and BOT’s are all leading a lot of marketers to question the effectiveness of Internet advertising but the that maybe the wrong message.  What it should …

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Advertising / Brand Fail / Consumers & consumer behavior / Content / Contrarian point of view / Website basics

Preventing online ad fatigue

July 10, 2016July 10, 2016 - by richmeyer - Leave a Comment

Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience?

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Advertising / Analytics

Metrics of online ads questionable at best

March 29, 2016April 21, 2016 - by richmeyer - Leave a Comment

In recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …

Metrics of online ads questionable at best Read More
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