However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in …
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SUMMARY: New privacy rules are taking effect as third party cookies say goodbye to targeted marketing at a time when brands are throwing more money into digital marketing.
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OPENING: Facebook won’t check political ads for accuracy, Google is collecting healthcare data on millions and Apple knows everything about you if you use an iPhone. How will consumers respond?
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The majority of marketers claim digital growth is having a detrimental impact on creative quality, new research reveals. 67% of marketers agree that “Digital growth in advertising has come at …
Read MoreAd blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software. There were 615 million devices …
Read MoreMore than 70% of advertisers see their ads as relevant to the audience they are targeting. Yet only 8% of people think the ads they see online are always relevant and …
Read MoreBoth P&G and Unilever have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on. Procter & Gamble and Unilever …
Read MoreClick fraud, bad metrics, and BOT’s are all leading a lot of marketers to question the effectiveness of Internet advertising but the that maybe the wrong message. What it should …
Read MoreMarketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience?
Read MoreIn recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …
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