However beautiful the strategy, you should occasionally look at the results.
The new car market continues to make a compelling case for its own irrelevance. For decades, buying a new vehicle represented the latest technology, improved safety, and the excitement of …
The New Car Market Is Marching Toward Irrelevance Read More
According to the Wall Street Journal, about one million potential car buyers have dropped out of the market because new vehicles have simply become too expensive. That should terrify U.S. automakers. …
Do U.S. Automakers Understand That Most Americans Can’t Afford a $50,000 Car? Read More
Automakers still spend billions on flashy TV commercials showing cars speeding down mountain roads, happy families loading groceries, and drivers smiling as if owning that vehicle will somehow solve all …
TV Ads For Vehicles Are Essentially A Waste Of Money Read More
There’s a moment in the latest Jeep Wagoneer commercial that unintentionally says more about today’s auto market than the brand likely intended. A customer looks around, takes it in, and …
The Hidden Pricing Crisis in the Auto Industry Read More