However beautiful the strategy, you should occasionally look at the results.
QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands …
Are consumers really following brands on social media? Read More
How marketers think and how consumers think couldn’t be more different. “We need to stop looking at people as consumers and start looking at what they are, which is people.”
Consumers want clarity and simplicity. Marketers want to complicate the shit out of everything. Read MoreProfessional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and immediately go for the knockout punch. Instead, they first …
How to Tell Your Story in a Noisy Social World Read MoreOK, I have had enough of it. The idea that consumers really want a relationship with 99% of brands is pure bull spread by social media experts who are waiting …
The myth that consumers want a relationship with your brand Read More