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February 1, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Consumers and social media

Branding / Consumers & consumer behavior / Social Media

Are consumers really following brands on social media?

April 9, 2021April 9, 2021 - by richmeyer - Leave a Comment

QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands …

Are consumers really following brands on social media? Read More
Consumers & consumer behavior

Consumers want clarity and simplicity. Marketers want to complicate the shit out of everything.

December 11, 2017December 11, 2017 - by richmeyer - Leave a Comment

How marketers think and how consumers think couldn’t be more different.  “We need to stop looking at people as consumers and start looking at what they are, which is people.”

Consumers want clarity and simplicity. Marketers want to complicate the shit out of everything. Read More
Book Excerpt and Review

How to Tell Your Story in a Noisy Social World

March 21, 2016April 21, 2016 - by richmeyer - 1 Comment

Professional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and immediately go for the knockout punch. Instead, they first …

How to Tell Your Story in a Noisy Social World Read More
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