McKinsey & Company Archives - New Media and Marketing

Article/Report Summary / Consumers & consumer behavior

McKinsey believes a seismic branding shift is underway

August 6, 2020August 6, 2020 - by richmeyer - Leave a Comment

QUICK READ: McKinsey still acts like they know everything but just out of college analysts don’t really know how to quantify consumers’ behaviors in an era when they can’t be …