Agencies ignoring Boomers
KEY TAKEAWAY: Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population are often ignored by advertisers and it’s costing …
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Tag: Boomers
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Boomers account for nearly $230 billion in sales
Baby Boomers—Americans born between 1946 and 1964—number 80 million, and have long been the most marketing-friendly consumers in the country’s history. Their sheer number has amplified their impact and transformed …
Read MoreBaby Boomers: A group that is the forgotten generation
Marketers continue to prioritize youth despite Baby Boomers having a median income that’s more than twice as high as Millennials, a median net worth that’s more than 15 times higher, …
Read MoreMillennial and Boomer Shoppers Compared
Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation …
Read MoreReaching Today’s Boomers & Seniors Online
The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a …
Read MoreThe Boomers are simply too valuable to ignore
Many of today’s marketers are beleaguered by the combined effect of elevated material costs and sagging recessionary demand. Technology is fragmenting media and the task of creating and delivering scaled …
Read MoreFocus on consumers: Boomers-Millennials
Nielsen surveyed nearly 28,000 households between March 14, 2013, and May 6, 2013, and another 41,000 households between Nov. 14, 2013, and Jan. 16, 2014. Overall, rising food prices ranked …
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