Agencies ignoring Boomers
KEY TAKEAWAY: Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population are often ignored by advertisers and it’s costing …
Agencies ignoring Boomers Read MoreTag: Boomers
Boomers account for nearly $230 billion in sales
Baby Boomers—Americans born between 1946 and 1964—number 80 million, and have long been the most marketing-friendly consumers in the country’s history. Their sheer number has amplified their impact and transformed …
Boomers account for nearly $230 billion in sales Read MoreBaby Boomers: A group that is the forgotten generation
Marketers continue to prioritize youth despite Baby Boomers having a median income that’s more than twice as high as Millennials, a median net worth that’s more than 15 times higher, …
Baby Boomers: A group that is the forgotten generation Read MoreMillennial and Boomer Shoppers Compared
Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation …
Millennial and Boomer Shoppers Compared Read MoreReaching Today’s Boomers & Seniors Online
The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a …
Reaching Today’s Boomers & Seniors Online Read More