However beautiful the strategy, you should occasionally look at the results.
Marketers have spent the last decade obsessing over Gen Z and Millennials while quietly ignoring one of the most powerful consumer groups in America: Baby Boomers. That’s a mistake — …
Understanding Baby Boomers: The Overlooked Consumer Powerhouse Read More
There is a dangerous trend: overlooking the Baby Boomer generation. Often dismissed as “out of touch” or “technologically inept,” Boomers are frequently left out of marketing strategies in favor of …
Don’t Say “OK, Boomer” to Your Marketing Budget: Why You Can’t Afford to Ignore This Powerful Generation Read More
(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …
Marketers ignore boomers Read More