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February 1, 2023

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Tag: Boomers

Article/Report Summary / Consumers & consumer behavior

Marketers ignore boomers

January 8, 2023January 8, 2023 - by richmeyer - Leave a Comment

(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …

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Consumers & consumer behavior

Agencies ignoring Boomers

September 23, 2019September 23, 2019 - by richmeyer - Leave a Comment

KEY TAKEAWAY: Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population are often ignored by advertisers and it’s costing …

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Consumers & consumer behavior

Boomers account for nearly $230 billion in sales

May 7, 2018March 7, 2018 - by richmeyer - 2 Comments.

Baby Boomers—Americans born between 1946 and 1964—number 80 million, and have long been the most marketing-friendly consumers in the country’s history. Their sheer number has amplified their impact and transformed …

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Advertising

Baby Boomers: A group that is the forgotten generation

April 9, 2018April 9, 2018 - by richmeyer - Leave a Comment

Marketers continue to prioritize youth despite Baby Boomers having a median income that’s more than twice as high as Millennials, a median net worth that’s more than 15 times higher, …

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Consumers & consumer behavior

Millennial and Boomer Shoppers Compared

February 26, 2016February 26, 2016 - by richmeyer - 4 Comments.

Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation …

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Advertising / Consumers & consumer behavior

Reaching Today’s Boomers & Seniors Online

January 19, 2016 - by richmeyer - Leave a Comment

The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a …

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