However beautiful the strategy, you should occasionally look at the results.
KEY TAKEAWAY: Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population are often ignored by advertisers and it’s costing …
Agencies ignoring Boomers Read More
Baby Boomers—Americans born between 1946 and 1964—number 80 million, and have long been the most marketing-friendly consumers in the country’s history. Their sheer number has amplified their impact and transformed …
Boomers account for nearly $230 billion in sales Read MoreMarketers continue to prioritize youth despite Baby Boomers having a median income that’s more than twice as high as Millennials, a median net worth that’s more than 15 times higher, …
Baby Boomers: A group that is the forgotten generation Read MoreConventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation …
Millennial and Boomer Shoppers Compared Read MoreThe Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a …
Reaching Today’s Boomers & Seniors Online Read MoreMany of today’s marketers are beleaguered by the combined effect of elevated material costs and sagging recessionary demand. Technology is fragmenting media and the task of creating and delivering scaled …
The Boomers are simply too valuable to ignore Read MoreNielsen surveyed nearly 28,000 households between March 14, 2013, and May 6, 2013, and another 41,000 households between Nov. 14, 2013, and Jan. 16, 2014. Overall, rising food prices ranked …
Focus on consumers: Boomers-Millennials Read More