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December 6, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Tag: Brand and marketing challenges

Branding / Consumers & consumer behavior / Contrarian point of view

The Key Brand Attributes Consumers Value Most

October 2, 2023October 2, 2023 - by richmeyer - Leave a Comment

Building a strong brand identity is essential for success in today’s competitive marketplace, where countless brands vie for consumers’ attention. Companies must understand and prioritize the brand attributes consumers value …

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Working in marketing

Navigating the Modern Marketing Maze: Top Challenges Marketers Face Today

October 1, 2023October 1, 2023 - by richmeyer - Leave a Comment

In today’s hyper-connected and fast-paced digital landscape, marketers face many challenges that are reshaping how they do business. The marketing landscape has evolved significantly over the past few years, and …

Navigating the Modern Marketing Maze: Top Challenges Marketers Face Today Read More
Branding / Consumers & consumer behavior / Working in marketing

Marketing is an expense, not an investment. Why it’s time to get back to basics

July 25, 2021July 25, 2021 - by richmeyer - Leave a Comment

SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …

Marketing is an expense, not an investment. Why it’s time to get back to basics Read More
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