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February 2, 2023

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Tag: Shrinkflation

Branding / Consumers & consumer behavior

Will shrinkflation affect branding?

June 14, 2022June 14, 2022 - by richmeyer - Leave a Comment

AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …

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