
Will shrinkflation affect branding?
AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …

However beautiful the strategy, you should occasionally look at the results.
AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …