Bad market research Archives - New Media and Marketing

When research tells you something you know to be wrong

June 10, 2024June 10, 2024 - Leave a Comment

When research conflicts with what a brand already knows, it presents a challenging yet valuable opportunity for growth and adaptation. Addressing this situation effectively involves a structured approach.

Bad Research

Should Marketers Trust Market Research? Unveiling the Veil of Uncertainty

October 14, 2023October 14, 2023 - Leave a Comment

Market research has perpetually held a pivotal seat in the expansive auditorium of marketing strategies. It has served as a beacon, guiding ships (read: businesses) through murky waters and offering …