However beautiful the strategy, you should occasionally look at the results.
Programmatic advertising was supposed to revolutionize digital marketing, delivering targeted ads to the right audience at the right time with unparalleled efficiency. Instead, it has become a breeding ground for …
Confronting Programmatic Ad Fraud: A Wake-Up Call for Brands Read More
QUICK READ: According to the Ad Contrarian “the ISBA found that only 12% of ad dollars tossed into the programmatic were traceable end-to-end. With over $300 billion invested annually in …
Programmatic ads are ripping you off Read More
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting …
Programmatic ad fails, again Read More