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August 25, 2026

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Tag: Price increases

Branding / Commentary / Consumers & consumer behavior

Why Brands Must Adapt to Tariff-Driven Inflation

June 2, 2025June 2, 2025 - Leave a Comment

Although the official inflation rate is hovering around 2%, American consumers aren’t feeling it that way. At the checkout line, they’re experiencing something very different—higher prices on everything from groceries …

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Brand Fail / Branding

Higher Prices are Leading to Brand Price Erosion

May 1, 2024May 1, 2024 - Leave a Comment

Many big companies in America say that prices for everyday things are increasing, making consumers less money to spend. Even though the prices aren’t rising as fast as before, people …

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Branding / Consumers & consumer behavior

Will consumers say “enough is enough”?

February 11, 2022February 11, 2022 - Leave a Comment

Americans can expect far less federal aid in 2022 than in the early days of the pandemic — just as inflation hits record highs. The consumer price index, a key measure of …

Will consumers say “enough is enough”? Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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