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February 6, 2023

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Tag: Branding

Brand Fail / Commentary / Consumers & consumer behavior

No! Customers don’t love your brand

September 11, 2022September 11, 2022 - by richmeyer - Leave a Comment

The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …

No! Customers don’t love your brand Read More
Commentary / Consumers & consumer behavior / Great Brands

Why brands fail to grow

November 15, 2020November 15, 2020 - by richmeyer - Leave a Comment

SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …

Why brands fail to grow Read More
Consumers & consumer behavior

Forget market share, it’s customer experience

August 22, 2020August 22, 2020 - by richmeyer - Leave a Comment

Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a …

Forget market share, it’s customer experience Read More
Article/Report Summary / Bad Research

How stupid do they think marketers are?

June 24, 2020June 24, 2020 - by richmeyer - Leave a Comment

QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.

How stupid do they think marketers are? Read More
Advertising / Commentary / Consumers & consumer behavior

Brands that “get it”

May 31, 2020May 31, 2020 - by richmeyer - Leave a Comment

QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some …

Brands that “get it” Read More
Commentary / Consumers & consumer behavior

Brands need to fight for every customer

April 4, 2020April 4, 2020 - by richmeyer - Leave a Comment

QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.

Brands need to fight for every customer Read More
Brand Fail

Is branding dead?

June 4, 2017 - by richmeyer - Leave a Comment

Every year business magazines talk about the top brands but most of the brands on their list are in serious trouble.  Coke and Pepsi, for example, are always on the …

Is branding dead? Read More
Brand Fail

Some brand experiences are beyond your control

June 3, 2017 - by richmeyer - 1 Comment

Retailers are hurting for help.  All over the country retailers are posting “help wanted” signs, but with our economy approaching full employment there aren’t many people who are willing to …

Some brand experiences are beyond your control Read More
Brand Fail

10 biggest mistakes brands make with digital marketing

May 7, 2017 - by richmeyer - Leave a Comment

You would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a …

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Consumers & consumer behavior

The paradox of brands

September 22, 2016 - by richmeyer - Leave a Comment

The new iPhone is out and already people are reporting problems with the product.  The first problem is a “hissing sound” some phones are making, the second is the failure …

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