However beautiful the strategy, you should occasionally look at the results.
In today’s polarized political environment, Americans’ trust in institutions has taken a nosedive — and that erosion is starting to spill over into the world of brands. For years, businesses …
How Distrust in Politics Is Eroding Trust in Brands Read More
Brands are reevaluating their relationship with social media platforms. Concerns about false information have prompted a significant shift in strategy for many companies. Below is a detailed examination of how …
Protecting Brand Reputation in a Misinformed World Read More
The rules of branding have undergone a significant transformation. With the rise of digital technologies, social media, and changing consumer behaviors, brands must adapt and innovate to stay relevant and …
The New Rules of Branding: Navigating the Modern Marketplace Read More
In an era where consumer preferences and behaviors are constantly evolving, it’s crucial to examine the relevance of brands in today’s market. Are brands still important to consumers, or has …
Have brands become less relevant? Read More
A disturbing trend has emerged over the past few years in the intricate dance between consumers and marketers. Brand marketing, once the force driving the connection between products and the …
The Disconnect Dilemma: How Brand Marketing is Losing Grip on Consumer Needs Read More
In some cases, higher profit can replace market share. A company with a high-profit margin can generate more revenue even with a smaller market share. For example, a company with …
Is profit replacing market share? Read More
Brands raised prices leading to record profits but Americans are cutting back on higher-priced products. This is troubling to the US economy and consumer-focused companies. Despite surging inflation, shoppers kept spending …
Brands raised their prices and consumers are saying goodbye Read More
Branding is still important in 2023. In fact, branding has always been a crucial aspect of business strategy and continues to play a significant role in shaping the success of …
Is Branding still relevant. Read More
The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …
No! Customers don’t love your brand Read More
SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …
Why brands fail to grow Read More