Skip to content
May 17, 2022

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

  • Home
  • Quotes on Marketing
  • About Me
Main Menu

Tag: Branding

Commentary / Consumers & consumer behavior / Great Brands

Why brands fail to grow

November 15, 2020November 15, 2020 - by richmeyer - Leave a Comment

SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …

Why brands fail to grow Why brands fail to grow Read More
Consumers & consumer behavior

Forget market share, it’s customer experience

August 22, 2020August 22, 2020 - by richmeyer - Leave a Comment

Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a …

Forget market share, it’s customer experience Forget market share, it’s customer experience Read More
Article/Report Summary / Bad Research

How stupid do they think marketers are?

June 24, 2020June 24, 2020 - by richmeyer - Leave a Comment

QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.

How stupid do they think marketers are? How stupid do they think marketers are? Read More
Advertising / Commentary / Consumers & consumer behavior

Brands that “get it”

May 31, 2020May 31, 2020 - by richmeyer - Leave a Comment

QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some …

Brands that “get it” Brands that “get it” Read More
Commentary / Consumers & consumer behavior

Brands need to fight for every customer

April 4, 2020April 4, 2020 - by richmeyer - Leave a Comment

QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.

Brands need to fight for every customer Brands need to fight for every customer Read More
Brand Fail

Is branding dead?

June 4, 2017 - by richmeyer - Leave a Comment

Every year business magazines talk about the top brands but most of the brands on their list are in serious trouble.  Coke and Pepsi, for example, are always on the …

Is branding dead? Read More
Brand Fail

Some brand experiences are beyond your control

June 3, 2017 - by richmeyer - 1 Comment

Retailers are hurting for help.  All over the country retailers are posting “help wanted” signs, but with our economy approaching full employment there aren’t many people who are willing to …

Some brand experiences are beyond your control Read More
Brand Fail

10 biggest mistakes brands make with digital marketing

May 7, 2017 - by richmeyer - Leave a Comment

You would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a …

10 biggest mistakes brands make with digital marketing Read More
Consumers & consumer behavior

The paradox of brands

September 22, 2016 - by richmeyer - Leave a Comment

The new iPhone is out and already people are reporting problems with the product.  The first problem is a “hissing sound” some phones are making, the second is the failure …

The paradox of brands Read More
Book Excerpt and Review

The Reinvention of Marketing

February 10, 2016 - by richmeyer - Leave a Comment

Reinvention is the process by which a brand, its core essence, and its key attributes are examined, and through the rigorous application of market-based data (as well as applied findings …

The Reinvention of Marketing Read More

Posts navigation

1 2 Next
Copyright © 2022 New Media and Marketing.
Powered by WordPress and HitMag.
 

Loading Comments...