However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …
Why brands fail to grow Read More
Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a …
Forget market share, it’s customer experience Read More
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
How stupid do they think marketers are? Read More
QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some …
Brands that “get it” Read More
QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.
Brands need to fight for every customer Read More
Every year business magazines talk about the top brands but most of the brands on their list are in serious trouble. Coke and Pepsi, for example, are always on the …
Is branding dead? Read MoreRetailers are hurting for help. All over the country retailers are posting “help wanted” signs, but with our economy approaching full employment there aren’t many people who are willing to …
Some brand experiences are beyond your control Read MoreYou would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a …
10 biggest mistakes brands make with digital marketing Read MoreThe new iPhone is out and already people are reporting problems with the product. The first problem is a “hissing sound” some phones are making, the second is the failure …
The paradox of brands Read MoreReinvention is the process by which a brand, its core essence, and its key attributes are examined, and through the rigorous application of market-based data (as well as applied findings …
The Reinvention of Marketing Read More