Is Branding still relevant.
Branding is still important in 2023. In fact, branding has always been a crucial aspect of business strategy and continues to play a significant role in shaping the success of …
Is Branding still relevant. Read MoreTag: Branding
No! Customers don’t love your brand
The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …
No! Customers don’t love your brand Read More
Why brands fail to grow
SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …
Why brands fail to grow Read More
Forget market share, it’s customer experience
Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a …
Forget market share, it’s customer experience Read More
How stupid do they think marketers are?
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
How stupid do they think marketers are? Read More
Brands that “get it”
QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some …
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Brands need to fight for every customer
QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.
Brands need to fight for every customer Read MoreIs branding dead?
Every year business magazines talk about the top brands but most of the brands on their list are in serious trouble. Coke and Pepsi, for example, are always on the …
Is branding dead? Read MoreSome brand experiences are beyond your control
Retailers are hurting for help. All over the country retailers are posting “help wanted” signs, but with our economy approaching full employment there aren’t many people who are willing to …
Some brand experiences are beyond your control Read More10 biggest mistakes brands make with digital marketing
You would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a …
10 biggest mistakes brands make with digital marketing Read More