However beautiful the strategy, you should occasionally look at the results.
In some cases, higher profit can replace market share. A company with a high-profit margin can generate more revenue even with a smaller market share. For example, a company with …
Is profit replacing market share? Read More
Brands raised prices leading to record profits but Americans are cutting back on higher-priced products. This is troubling to the US economy and consumer-focused companies. Despite surging inflation, shoppers kept spending …
Brands raised their prices and consumers are saying goodbye Read More
Branding is still important in 2023. In fact, branding has always been a crucial aspect of business strategy and continues to play a significant role in shaping the success of …
Is Branding still relevant. Read More
The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …
No! Customers don’t love your brand Read More
SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …
Why brands fail to grow Read More
Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a …
Forget market share, it’s customer experience Read More
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
How stupid do they think marketers are? Read More
QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some …
Brands that “get it” Read More
QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.
Brands need to fight for every customer Read MoreEvery year business magazines talk about the top brands but most of the brands on their list are in serious trouble. Coke and Pepsi, for example, are always on the …
Is branding dead? Read More