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June 24, 2022

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Tag: Starbucks

Brand Fail / Commentary

When brands are really afraid of social media

April 21, 2018April 21, 2018 - by richmeyer - Leave a Comment

The arrest, in Philadelphia, of two black men who were just having coffee at a local Starbucks was a despicable thing, but did Starbucks overreact to the whole incident by announcing the …

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Commentary / Consumers & consumer behavior

Starbuck’s is ripe for a competitive disruption

October 22, 2017 - by richmeyer - Leave a Comment

Starbuck’s.  Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now.

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Social Media

The worst kept secret in social media marketing

July 28, 2014July 28, 2014 - by richmeyer - 5 Comments.

Shhhh !  It’s a secret that only a few of us know about.  What is it ?  It’s that most consumers do not want to be friends with a brand. …

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