However beautiful the strategy, you should occasionally look at the results.
The arrest, in Philadelphia, of two black men who were just having coffee at a local Starbucks was a despicable thing, but did Starbucks overreact to the whole incident by announcing the …
When brands are really afraid of social media Read MoreStarbuck’s. Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now.
Starbuck’s is ripe for a competitive disruption Read MoreShhhh ! It’s a secret that only a few of us know about. What is it ? It’s that most consumers do not want to be friends with a brand. …
The worst kept secret in social media marketing Read More