However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Poor usability is a known factor in cart abandonment. The top 23 sites all gross over $1 billion per year but have a 44% worse checkout user experience. At …
Poor user experience leads to lost online sales Read More
You would think that brands have the fundamentals of digital marketing down to a science, but our consulting group keeps seeing the same mistakes over and over. Here is a …
10 biggest mistakes brands make with digital marketing Read MoreGreat online brands combine ongoing testing, feedback and improvement cycles into their daily practices and invest in listening, learning and modifying the user experience to create positive returns in revenue …
The value of a great user experience Read More