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February 6, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Super Bowl

Advertising

When does spending $5 million on the Super Bowl make sense for brands?

February 5, 2017 - by richmeyer - Leave a Comment

The Super Bowl is a great advertising opportunity.  The 2017 Super Bowl’s audience will be at least 110 million viewers. In terms of cultural reach, football’s championship game is twice …

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Advertising

Social Media and the Superbowl

January 11, 2017 - by richmeyer - Leave a Comment

Today, it’s not enough to watch the Biggest Game in Football, 78% of consumers also engage in social media while watching.  The number one activity is to talk about the …

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Advertising

The ad industry is woefully broken

February 8, 2016 - by richmeyer - Leave a Comment

A lot of advertisers blew a lot of money on Super Bowl ads yesterday clearly showing that the ad industry is broken and that agencies can still talk marketers into wasting …

The ad industry is woefully broken Read More
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