However beautiful the strategy, you should occasionally look at the results.
The Super Bowl is a great advertising opportunity. The 2017 Super Bowl’s audience will be at least 110 million viewers. In terms of cultural reach, football’s championship game is twice …
When does spending $5 million on the Super Bowl make sense for brands? Read MoreToday, it’s not enough to watch the Biggest Game in Football, 78% of consumers also engage in social media while watching. The number one activity is to talk about the …
Social Media and the Superbowl Read More
A lot of advertisers blew a lot of money on Super Bowl ads yesterday clearly showing that the ad industry is broken and that agencies can still talk marketers into wasting …
The ad industry is woefully broken Read More
So let me ask you a question; Did any of the Super Bowl spots make you want to consider or to become a customer of the brands advertised ? Probably …
How Super Bowl ads should be measured Read MoreLet me be as direct as I can here: Twitter is fading in relevance and social media engagement doesn’t mean shit when it comes to converting consumers into customers.
Twitter: Making engagement a 4 letter word Read More