Super Bowl Archives - New Media and Marketing

When does spending $5 million on the Super Bowl make sense for brands?

February 5, 2017 - by richmeyer - Leave a Comment

The Super Bowl is a great advertising opportunity. The 2017 Super Bowl’s audience will be at least 110 million viewers. In terms of cultural reach, football’s championship game is twice …

Advertising

Social Media and the Superbowl

January 11, 2017 - by richmeyer - Leave a Comment

Today, it’s not enough to watch the Biggest Game in Football, 78% of consumers also engage in social media while watching. The number one activity is to talk about the …

Advertising

The ad industry is woefully broken

February 8, 2016 - by richmeyer - Leave a Comment

A lot of advertisers blew a lot of money on Super Bowl ads yesterday clearly showing that the ad industry is broken and that agencies can still talk marketers into wasting …

Advertising

How Super Bowl ads should be measured

February 3, 2014 - by richmeyer - 1 Comment

So let me ask you a question; Did any of the Super Bowl spots make you want to consider or to become a customer of the brands advertised ? Probably …

Advertising

Twitter: Making engagement a 4 letter word

February 3, 2014 - by richmeyer - 1 Comment

Let me be as direct as I can here: Twitter is fading in relevance and social media engagement doesn’t mean shit when it comes to converting consumers into customers.