However beautiful the strategy, you should occasionally look at the results.
The Super Bowl is a great advertising opportunity. The 2017 Super Bowl’s audience will be at least 110 million viewers. In terms of cultural reach, football’s championship game is twice …
When does spending $5 million on the Super Bowl make sense for brands? Read MoreToday, it’s not enough to watch the Biggest Game in Football, 78% of consumers also engage in social media while watching. The number one activity is to talk about the …
Social Media and the Superbowl Read More
A lot of advertisers blew a lot of money on Super Bowl ads yesterday clearly showing that the ad industry is broken and that agencies can still talk marketers into wasting …
The ad industry is woefully broken Read More