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January 29, 2023

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Tag: Ad Agencies

Advertising

Ad agencies face growing pressure from clients

October 2, 2019October 2, 2019 - by richmeyer - Leave a Comment

What’s going on: According to a new survey, trust in agencies has never been lower. Trust is declining among agencies, brands, and publishers, but for the agencies, the decline threatens …

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Guest Post

Evacuation in the ad industry

September 25, 2017 - by richmeyer - Leave a Comment

When a storm is coming, you hunker down. When it’s a mega-storm, you leave. The able, smart, and (yes, the) scared evacuate to survive. There’s a business version too. When a …

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Advertising / Brand Fail

Marketers should concentrate on awareness?!

August 7, 2017 - by richmeyer - Leave a Comment

An ad industry executive tries to tell marketers that “they need to focus on awareness” instead of other metrics like engagement or conversion.  That is perhaps the biggest load of …

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Advertising

Marketers unhappy with agencies

July 6, 2016 - by richmeyer - Leave a Comment

In a pilot study examining how marketers feel about their agencies, Advertiser Perceptions, a unit of Perceptions Group, found that 58% of respondents said they plan to review their agencies …

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