However beautiful the strategy, you should occasionally look at the results.
What’s going on: According to a new survey, trust in agencies has never been lower. Trust is declining among agencies, brands, and publishers, but for the agencies, the decline threatens …
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When a storm is coming, you hunker down. When it’s a mega-storm, you leave. The able, smart, and (yes, the) scared evacuate to survive. There’s a business version too. When a …
Read MoreAn ad industry executive tries to tell marketers that “they need to focus on awareness” instead of other metrics like engagement or conversion. That is perhaps the biggest load of …
Read MoreIn a pilot study examining how marketers feel about their agencies, Advertiser Perceptions, a unit of Perceptions Group, found that 58% of respondents said they plan to review their agencies …
Read MoreMore and more the ad industry is shooting themselves in the foot. The latest arrow comes from an article in Adweek “The Future of Advertising Still Rests on the Art …
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