What’s going on: According to a new survey, trust in agencies has never been lower. Trust is declining among agencies, brands, and publishers, but for the agencies, the decline threatens to undermine their main revenue source. Why is this happening? Several reasons…
When a storm is coming, you hunker down. When it’s a mega-storm, you leave. The able, smart, and (yes, the) scared evacuate to survive. There’s a business version too. When a company is in trouble, some folks hunker. When an industry is going to get clobbered, it’s a mass exodus. [cue iconic theme from the eponymous movie.]
An ad industry executive tries to tell marketers that “they need to focus on awareness” instead of other metrics like engagement or conversion. That is perhaps the biggest load of shit I have ever heard.
In a pilot study examining how marketers feel about their agencies, Advertiser Perceptions, a unit of Perceptions Group, found that 58% of respondents said they plan to review their agencies in the next 12 months. I would have thought it would have been higher.
More and more the ad industry is shooting themselves in the foot. The latest arrow comes from an article in Adweek “The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it’s about authentic and compelling stories“. Ha? Do you honestly think that consumers have the time to read “brand stories” or believe brand propaganda?