The danger to the economy is NOT inflation
SUMMARY: Housing prices are surging to new records with no end in sight. They’re being fueled by historically low-interest rates — but also investors and economists’ belief that the housing …
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Consumers & consumer behavior
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Consumers complain about inflation but they’re spending
SUMMARY: (Via the WSJ) American consumers spent more at the start of the holiday shopping season, brushing off concerns about higher prices at retailers last month. Sales at U.S. retail stores, …
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Brands using pandemic to make higher profits?
SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …
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Consumers are angry at inflation but are they themselves are to blame?
SUMMARY: Consumers are angry at inflation, but they want higher wages. They don’t care about the causes of rising product prices; they want prices to go back to the way …
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Baby boomers are spending heavyweights but marketers fixated on Millennials
In Summary: Baby boomers are spending heavyweights due to their population, higher incomes, and large family sizes. They spend the most across all categories and the most per transaction, preferring …
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The effect of inflation and product shortages on brand equity
SUMMARY: Consumers are facing both higher prices and product shortages. The result so far seems to be that most consumers are holding spending levels, but for the most common products …
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Wow! A lot of marketers really believe their own bull
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
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Time to pause marketing?
SUMMARY: Consumers have a lot of money; that’s great news, but unfortunately, when they’re ready to, they often find the products they want are out of stock. Marketings should create …
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Marketing babble
Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …
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Poor customer service is killing brands
SUMMARY: You can make the most incredible products in the world, but if your customer service is lacking, you’re going to lose a lot of customers and not get them …
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