However beautiful the strategy, you should occasionally look at the results.
Consumer spending accounts for roughly 70% of the economy. A downshifting consumer is a critical reason that business and academic economists polled by The Wall Street Journal, on average, put …
Consumers are tightening spending even more Read More
A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …
Should you cut the budget in a recession? Read More
The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …
What skills are marketers lacking? Read More
U.S. adults are making changes to their spending habits. One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven …
Consumers trading off because of inflation Read More
(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …
Marketers ignore boomers Read More
The CEOs of Wal*Mart, Target, and Costco, are sounding the alarm about changes in consumer behavior, including delaying purchases of high-priced items and trading down branded products. They are also …
Retailers alarmed about changes in consumer behavior Read More
Our attention is valuable, but it’s limited, and it is being depleted. Everyone from advertisers to politicians to newspapers to social media giants wants our attention. For a long time, …
What’s the next battleground in the fight for consumers’ attention Read More
Americans’ real incomes are stagnating or declining thanks to high inflation, yet consumers are still spending rapidly. The personal saving rate — the share of disposable income left over after …
Consumer spending heading for a drastic downturn? Read More
When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …
Brands are making a HUGE mistake Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More