However beautiful the strategy, you should occasionally look at the results.
Articles on digital marketing are all over the internet. However, the reality is that hundreds of millions of dollars still are wanted on fraud and ignorance of how and when …
The truth about digital marketing Read More
Americans say they are stretched too thin amid concerns about a possible recession, so they’re dipping into their cash reserves, and nearly half are falling deeper in debt. But even …
How should brands interrupt the latest consumer spending? Read More
Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …
How to handle negative product reviews on social media Read More
The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …
No! Customers don’t love your brand Read More
Marketing is NOT science; it’s an art, and art is in the eyes of the beholder. The most significant gap in marketing skills is understanding what data tells them and …
The most essential skill for any marketer Read More
Brands are not people, but in many ways, they should act like people. Right now, consumers are in a foul mood as the proportion of Americans who view the current …
Brands need to understand the mood of consumers Read More
(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …
There’s a storm coming for most brands Read More
AS high costs continue to drain the wallets of Americans, companies are now under fire for shrinking the size of their products. The process, known as shrinkflation, s when brands charge …
Will shrinkflation affect branding? Read More
Service industry positions are essential to your brand because good service industry employees retain customers and extract more value from them. By providing top-notch customer service, businesses recoup customer acquisition costs …
Why the retail service industry is losing customers Read More
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
Is branding going to change? You bet your ass it is! Read More
