However beautiful the strategy, you should occasionally look at the results.
Traditional media, once the primary news and entertainment source for millions worldwide, has been profoundly transformed over the past few decades. The advent of the internet and the rapid growth …
The Decline of Traditional Media: Adapting in the Digital Age Read More
America has long been hailed as the land of plenty, a consumer paradise where you can find anything and everything your heart desires. While this retail abundance has its perks, …
Over-Retailing in America: The Perils of Excess Read More
The COVID-19 pandemic brought about unprecedented challenges for businesses worldwide. Many brands faced difficult decisions as the world grappled with the health crisis, economic instability, and supply chain disruptions. One …
The Price Hike Pandemic: How Brands that Raised Prices During COVID-19 are Leading to Negative Economic Feelings Read More
Inflation is at a 40-year high, and consumers are feeling the pinch. Prices for everything from food to gas to housing are rising, and wages are not keeping pace. So, …
Consumers Still Have Money to Spend Despite Rising Prices Read More
In today’s highly competitive market, the pricing strategy adopted by a company plays a critical role in shaping its brand image and influencing consumer buying behavior. This blog post aims …
The Impact of Pricing on Brands: How Raising Prices Can Benefit the Economy Read More
Credit card debt in the United States has been rising for several years and just topped $1 trillion for the first time ever, according to the Federal Reserve. This trend …
Rising Credit Card Debt Will Impact Brands in These 5 Ways Read More
As brands have raised prices, more consumers are choosing private-label products which offer a better value and, in consumers’ minds, the same product. In-store promotion is a powerful tool to …
Want to fight off private label? Try in-store promotions Read More
The 4Ps of marketing were developed in the 1960s and have been the foundation of marketing strategies for many years. However, the rise of the internet and social media has …
Why the 4p’s of marketing aren’t relevant anymore Read More
In today’s world, we are constantly bombarded with negative media stories. Whether it’s news about the economy, the stock market, or our finances, staying positive can be challenging. And when …
How Negative Media Stories Lead to Consumers Complaining About Their Finances Read More
People are getting burned out of social media. A recent study by Hootsuite found that 73% of social media managers feel like they need to be “always on,” and 66% …
People are getting burned out on social media Read More