However beautiful the strategy, you should occasionally look at the results.
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
Is branding going to change? You bet your ass it is! Read More
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
Most brand values are garbage Read More
According to the latest research, consumers are starting to feel better about the economy as they feel inflation may have hit its peak. Still, brands need to be concerned when …
Consumers are starting to feel better about the economy Read More
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
Inflation can kill your brand despite your best marketing efforts Read More
Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …
Private label sales surge as consumers cut back Read More
U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …
Uh, about your brand loyalty… Read More
The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …
Who repairs the brand damage done by finance? Read More
In March, consumer sentiment slumped again, hitting its lowest level since August 2011; the University of Michigan reported Friday High inflation, volatile oil prices, geopolitical unrest, and now rising interest …
The “new normal” is permanent Read More
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
Shoppers are angry at brands for price increases Read More
In February, the spending index for those age 65 and older rose above that of 45- to 64-year-olds, and was just 3.2 percentage points lower than the youngest group, which …
Don’t ignore older consumers Read More