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February 1, 2023

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Consumers & consumer behavior

Consumers & consumer behavior

Consumers are tightening spending even more

January 31, 2023January 31, 2023 - by richmeyer - Leave a Comment

Consumer spending accounts for roughly 70% of the economy. A downshifting consumer is a critical reason that business and academic economists polled by The Wall Street Journal, on average, put …

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Analytics / Consumers & consumer behavior / Economy

Should you cut the budget in a recession?

January 16, 2023January 16, 2023 - by richmeyer - Leave a Comment

A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …

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Bad Research / Commentary / Consumers & consumer behavior

What skills are marketers lacking?

January 14, 2023January 14, 2023 - by richmeyer - Leave a Comment

The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …

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Consumers & consumer behavior

Consumers trading off because of inflation

January 10, 2023January 10, 2023 - by richmeyer - Leave a Comment

U.S. adults are making changes to their spending habits. One of the most-discussed changes — purchasing more low-cost store brands — topped Big Village Insights’ survey list in 2022. Forty-seven …

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Article/Report Summary / Consumers & consumer behavior

Marketers ignore boomers

January 8, 2023January 8, 2023 - by richmeyer - Leave a Comment

(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …

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Consumers & consumer behavior

Retailers alarmed about changes in consumer behavior

December 14, 2022December 14, 2022 - by richmeyer - Leave a Comment

The CEOs of Wal*Mart, Target, and Costco, are sounding the alarm about changes in consumer behavior, including delaying purchases of high-priced items and trading down branded products. They are also …

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Advertising / Consumers & consumer behavior

What’s the next battleground in the fight for consumers’ attention

December 12, 2022December 12, 2022 - by richmeyer - Leave a Comment

Our attention is valuable, but it’s limited, and it is being depleted. Everyone from advertisers to politicians to newspapers to social media giants wants our attention. For a long time, …

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Consumers & consumer behavior

Consumer spending heading for a drastic downturn?

December 11, 2022December 11, 2022 - by richmeyer - Leave a Comment

Americans’ real incomes are stagnating or declining thanks to high inflation, yet consumers are still spending rapidly. The personal saving rate — the share of disposable income left over after …

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Brand Fail / Branding / Commentary / Consumers & consumer behavior

Brands are making a HUGE mistake

December 8, 2022December 8, 2022 - by richmeyer - Leave a Comment

When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …

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Consumers & consumer behavior / Contrarian point of view / Economy

Online sales set a record, but can consumers still spend?

November 28, 2022November 28, 2022 - by richmeyer - Leave a Comment

Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …

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