However beautiful the strategy, you should occasionally look at the results.
Companies should stay away from politics because it’s none of their business. Whether or not companies should get involved in social issues is a complex question with no easy answer. …
Balancing Profit and Purpose: Should Companies Engage in Social Issues? Read More
Consumers still hate buying a new car, yet very few car dealers have tried to understand why consumers hate buying new cars. Among the worst offenders is Kia and Hyundai …
Have car dealers learned anything about consumers? Read More
Retailers face many problems, but the most critical challenge is hiring people caring about customers. Bad customer service can result in lost sales. There are several reasons why retailers need …
Unveiling the Hiring Hurdles: Why Retailers Struggle to Find Employees Read More
As Home Depot, Target, and Walmart reported their quarterly sales and shared full-year outlooks, the companies offered up the latest clues about the health of the American consumer. They previewed …
What retailers can do to get customers to spend more when they’re concerned about finances Read More
In today’s fast-paced digital world, effective marketing strategies have become the lifeblood of successful businesses. The constantly evolving marketing landscape demands innovative and creative approaches to captivate audiences and drive …
10 Game-Changing Marketing Strategies to Skyrocket Your Business Read More
It’s never been more critical for brands to listen to their customers and act on what they learn. There are many ways that brands can listen to their customers, including …
The Importance of Listening to Your Customers Read More
Americans are feeling less financially secure now compared to the end of last year, according to a recent poll. They are adjusting their spending habits to adapt to changes in …
Feeling the Pinch: How Consumers Are Slashing Spending Amidst Soaring Inflation Read More
Total consumer debt hit a fresh new high in the first quarter of 2023, pushing past $17 trillion despite a sharp pullback in home borrowing. The total for borrowing across …
Consumer Debt and the Economy: Understanding the Impact and Seeking Financial Stability Read More
Consumer psychographics studies consumers’ attitudes, beliefs, values, interests, and lifestyles. It goes beyond demographic information (such as age, gender, and income) and focuses on understanding the psychological factors that influence …
The Key to Successful Marketing: Harnessing the Power of Consumer Psychographics Read More
Gone are the days when consumers would just walk into stores and pick up products that they need. With the advent of technology and the internet, consumers have become avid …
Are consumers changing habits? Read More