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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: New Products

Advertising / Branding / Consumers & consumer behavior

How Do Consumers Discover New Products in 2025? The Data May Surprise You

July 15, 2025July 15, 2025 - Leave a Comment

In a world saturated with ads, influencers, and algorithms, one critical question remains for marketers: How do consumers discover new products today? Spoiler alert: It’s not just social media. Or TV. …

How Do Consumers Discover New Products in 2025? The Data May Surprise You Read More
Branding / Consumers & consumer behavior

The Number One Way People Find Out About New Products

June 26, 2023June 26, 2023 - Leave a Comment

In today’s crowded marketplace, it can be challenging for brands to get their products noticed. But there is one way that still stands out above the rest: word-of-mouth. According to …

The Number One Way People Find Out About New Products Read More

A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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