Supplements Archives - New Media and Marketing

In an era where the line between wellness and marketing grows increasingly blurry, the dietary supplement industry has never had more momentum—or more room to stretch the truth. As FDA …

Commentary / Consumers & consumer behavior

You’re making huge strategy mistakes

December 5, 2020December 5, 2020 - Leave a Comment

SUMMARY: Marketing strategy is an essential part of business planning, but in these uncertain times, your strategy has to be flexible. Brands need to change course rapidly to leverage competitive …

Tag: Supplements

Navigating the Misleading World of Dietary Supplements (It May Get Worse)

You’re making huge strategy mistakes