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February 1, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Advertising not dead

Advertising

We’re in an ad recession

December 26, 2022December 26, 2022 - by richmeyer - Leave a Comment

The Standard Media Index data earlier this week confirmed what most know. We’re in an ad recession, having just experienced the sixth consecutive month of declining ad spending in the …

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Advertising

Do consumers really hate ads?

December 3, 2019December 3, 2019 - by richmeyer - 1 Comment

SUMMARY: According to Forrester “It’s harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of …

Do consumers really hate ads? Read More
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