However beautiful the strategy, you should occasionally look at the results.
Traditional advertising can still be effective, depending on the context and target audience. While digital advertising has gained significant popularity and offers various advantages, traditional advertising methods such as television, …
Traditional Advertising: Is It Still a Viable Marketing Strategy? Read More
The Standard Media Index data earlier this week confirmed what most know. We’re in an ad recession, having just experienced the sixth consecutive month of declining ad spending in the …
We’re in an ad recession Read More
SUMMARY: According to Forrester “It’s harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of …
Do consumers really hate ads? Read More