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May 30, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Advertising not dead

Advertising

Traditional Advertising: Is It Still a Viable Marketing Strategy?

May 24, 2023May 24, 2023 - by richmeyer - Leave a Comment

Traditional advertising can still be effective, depending on the context and target audience. While digital advertising has gained significant popularity and offers various advantages, traditional advertising methods such as television, …

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Advertising

We’re in an ad recession

December 26, 2022December 26, 2022 - by richmeyer - Leave a Comment

The Standard Media Index data earlier this week confirmed what most know. We’re in an ad recession, having just experienced the sixth consecutive month of declining ad spending in the …

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Advertising

Do consumers really hate ads?

December 3, 2019December 3, 2019 - by richmeyer - 1 Comment

SUMMARY: According to Forrester “It’s harder to reach audiences, the cost of marketing is going up, the number of channels has exponentially proliferated and the cost to cover all of …

Do consumers really hate ads? Read More
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