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January 31, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: social media marketing

Social Media

RIP social media

November 10, 2022November 10, 2022 - by richmeyer - Leave a Comment

“Social media is dead. Platforms that came to define” social media,” like Facebook, Instagram, and Twitter, are losing shares and users to newcomers. Facebook has self-destructed as irresponsible spending caught …

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Branding / Consumers & consumer behavior / Product Marketing / Social Media

How to handle negative product reviews on social media

September 13, 2022September 14, 2022 - by richmeyer - Leave a Comment

Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …

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Commentary / Consumers & consumer behavior / Social Media

Social media marketing is dead

July 7, 2021July 7, 2021 - by richmeyer - 2 Comments.

SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …

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Social Media

And what makes you think consumers want a “relationship” with you?

September 2, 2019September 2, 2019 - by richmeyer - Leave a Comment

SUMMARY: Social media has moved from an engagement model to an advertising model, but too many marketers still believe that their customers want a relationship with their brand.

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Advertising / Social Media

Social media marketing is over

September 24, 2018 - by richmeyer - Leave a Comment

It’s important to shift from a mindset of “using” social media to a mindset of adapting and thriving in an ecosystem where a highly connected, social, empowered consumer is now …

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Social Media

Top 10 mistakes of social media marketing

June 14, 2016June 14, 2016 - by richmeyer - Leave a Comment

There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when …

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Contrarian point of view / Social Media

Social media marketing: a has been that never was

June 8, 2016 - by richmeyer - Leave a Comment

In case you missed it, it turns out that organic reach within Facebook is at an all time low at the same time that ad blockers are growing so fast that …

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