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May 17, 2022

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Tag: social media marketing

Commentary / Consumers & consumer behavior / Social Media

Social media marketing is dead

July 7, 2021July 7, 2021 - by richmeyer - 1 Comment

SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …

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Social Media

And what makes you think consumers want a “relationship” with you?

September 2, 2019September 2, 2019 - by richmeyer - Leave a Comment

SUMMARY: Social media has moved from an engagement model to an advertising model, but too many marketers still believe that their customers want a relationship with their brand.

And what makes you think consumers want a “relationship” with you? And what makes you think consumers want a “relationship” with you? Read More
Advertising / Social Media

Social media marketing is over

September 24, 2018 - by richmeyer - Leave a Comment

It’s important to shift from a mindset of “using” social media to a mindset of adapting and thriving in an ecosystem where a highly connected, social, empowered consumer is now …

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Social Media

Top 10 mistakes of social media marketing

June 14, 2016June 14, 2016 - by richmeyer - Leave a Comment

There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when …

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Contrarian point of view / Social Media

Social media marketing: a has been that never was

June 8, 2016 - by richmeyer - Leave a Comment

In case you missed it, it turns out that organic reach within Facebook is at an all time low at the same time that ad blockers are growing so fast that …

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Social Media

Developing a great social media marketing initiative

November 6, 2014November 14, 2014 - by richmeyer - 9 Comments.

It seems that every social media expert is evaluating social media marketing, especially on facebook.   While social media marketing is currently “old news” to a lot of brands there …

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Social Media

10 things every marketer should know by now

April 14, 2014April 14, 2014 - by richmeyer - 11 Comments.

What are the key lessons that are continually being reinforced via new stories on the Web ?  Well first we are seeing the shine come off the social media hype …

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Social Media

Social media marketing: oxymoron?

April 5, 2014April 5, 2014 - by richmeyer - 3 Comments.

There has been quite a discussion going on over at LinkedIn on my post about social media marketing.  While most marketers know that they have to have social media the …

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Social Media

Social media marketing key lessons

February 25, 2014 - by richmeyer - Leave a Comment

A lot of brands are looking for social media marketing nirvana only to be disappointed because they can’t connect the dots between their efforts and the all important ROI.  However, …

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