However beautiful the strategy, you should occasionally look at the results.
“Social media is dead. Platforms that came to define” social media,” like Facebook, Instagram, and Twitter, are losing shares and users to newcomers. Facebook has self-destructed as irresponsible spending caught …
RIP social media Read More
Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …
How to handle negative product reviews on social media Read More
SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
Social media marketing is dead Read More
SUMMARY: Social media has moved from an engagement model to an advertising model, but too many marketers still believe that their customers want a relationship with their brand.
And what makes you think consumers want a “relationship” with you? Read MoreIt’s important to shift from a mindset of “using” social media to a mindset of adapting and thriving in an ecosystem where a highly connected, social, empowered consumer is now …
Social media marketing is over Read MoreThere is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
Top 10 mistakes of social media marketing Read MoreIn case you missed it, it turns out that organic reach within Facebook is at an all time low at the same time that ad blockers are growing so fast that …
Social media marketing: a has been that never was Read More