Social media marketing is dead
SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
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Tag: social media marketing
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And what makes you think consumers want a “relationship” with you?
SUMMARY: Social media has moved from an engagement model to an advertising model, but too many marketers still believe that their customers want a relationship with their brand.
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Social media marketing is over
It’s important to shift from a mindset of “using” social media to a mindset of adapting and thriving in an ecosystem where a highly connected, social, empowered consumer is now …
Read MoreTop 10 mistakes of social media marketing
There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
Read MoreSocial media marketing: a has been that never was
In case you missed it, it turns out that organic reach within Facebook is at an all time low at the same time that ad blockers are growing so fast that …
Read MoreDeveloping a great social media marketing initiative
It seems that every social media expert is evaluating social media marketing, especially on facebook. While social media marketing is currently “old news” to a lot of brands there …
Read More10 things every marketer should know by now
What are the key lessons that are continually being reinforced via new stories on the Web ? Well first we are seeing the shine come off the social media hype …
Read MoreSocial media marketing: oxymoron?
There has been quite a discussion going on over at LinkedIn on my post about social media marketing. While most marketers know that they have to have social media the …
Read MoreSocial media marketing key lessons
A lot of brands are looking for social media marketing nirvana only to be disappointed because they can’t connect the dots between their efforts and the all important ROI. However, …
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