Recession Marketing Archives - New Media and Marketing

When whispers of recession grow louder, marketers often face a critical crossroads: how do you maintain your brand’s momentum when consumers tighten their purse strings? Navigating marketing during economic uncertainty …

Analytics / Consumers & consumer behavior / Economy

Should you cut the budget in a recession?

January 16, 2023January 16, 2023 - Leave a Comment

A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …

Tag: Recession Marketing

How to Maintain Brand Momentum in Tough Economic Times

Should you cut the budget in a recession?