However beautiful the strategy, you should occasionally look at the results.
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …
Boomers love shopping online Read MoreBaby Boomers are the Web’s largest constituency. They make up over 30% of US internet users. They spend 16 hours per week watching T.V. and 19 hours per week online. (Google/Ipsos). In …
Are online marketers ignoring boomers? Read More