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January 29, 2023

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Tag: Baby Boomers Online

Consumers & consumer behavior / Digital Marketing Trends / eCommerce

Boomers love shopping online

January 25, 2021January 25, 2021 - by richmeyer - Leave a Comment

SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …

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Consumers & consumer behavior

Are online marketers ignoring boomers?

July 5, 2017 - by richmeyer - Leave a Comment

Baby Boomers are the Web’s largest constituency. They make up over 30% of US internet users. They spend 16 hours per week watching T.V. and 19 hours per week online. (Google/Ipsos). In …

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