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February 2, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Marketing

Branding / Commentary / Consumers & consumer behavior

Is branding going to change? You bet your ass it is!

May 8, 2022May 8, 2022 - by richmeyer - Leave a Comment

The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …

Is branding going to change? You bet your ass it is! Read More
Consumers & consumer behavior / Contrarian point of view

Marketing hasn’t really changed that much

March 31, 2021March 31, 2021 - by richmeyer - Leave a Comment

IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they …

Marketing hasn’t really changed that much Read More
Consumers & consumer behavior / Marketing Innovation / Product Marketing

What is the objective of good marketing?

December 16, 2018 - by richmeyer - Leave a Comment

Summary:  At its heart marketing should drive sales.  Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers.  Too many agencies are still …

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Article/Report Summary

Shifting Priorities Spark Organizational Change

June 21, 2017June 21, 2017 - by richmeyer - Leave a Comment

Marketers’ tectonic shift toward customer experience is having a ripple effect on roles within the marketing department. Over the past 12–18 months, [inlinetweet prefix=”” tweeter=”” suffix=””]61% of marketers say they’ve …

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Working in marketing

Great marketers are not made will an overload of data

May 17, 2017 - by richmeyer - Leave a Comment

According to research marketers are being held accountable for every dollar they spend but is that enough?  All you have to do is watch an hour of TV to realize that …

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Marketing Innovation

What’s the difference between a good and a great marketing person?

November 8, 2016November 8, 2016 - by richmeyer - 2 Comments.

As a consultant I have seen my share of people who are, shall we say, challenged by marketing.  They’re not bad or unintelligent, they are just overwhelmed with the depth and …

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Brand Fail / Consumers & consumer behavior

We’re making marketing too complicated

August 3, 2016 - by richmeyer - Leave a Comment

Data, data, everywhere is tons of data, but how much data do marketers actually need? Marketing is not really that complicated, but too many MBA marketers insist on analysis paralysis before …

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Consumers & consumer behavior

What exactly influences consumers today?

August 1, 2016August 1, 2016 - by richmeyer - 4 Comments.

The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …

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Consumers & consumer behavior / Contrarian point of view / Marketing Innovation / Working in marketing

Everything you learned about marketing is wrong

April 16, 2016April 21, 2016 - by richmeyer - Leave a Comment

Let’s be honest, what you learned in school about marketing is wrong.  They are wrong because they ignore the power of today’s consumer because of the Internet.  An angry consumer, …

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Book Excerpt and Review

The Future of Branding

February 24, 2016February 24, 2016 - by richmeyer - Leave a Comment

I have read an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book that …

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