However beautiful the strategy, you should occasionally look at the results.
Marketing is one of the most important aspects of any business, but managers often overlook it. This can lead to missed opportunities and lost revenue. Here are a few things …
What Most Managers Forget About Marketing Read More
In today’s fast-paced digital world, effective marketing strategies have become the lifeblood of successful businesses. The constantly evolving marketing landscape demands innovative and creative approaches to captivate audiences and drive …
10 Game-Changing Marketing Strategies to Skyrocket Your Business Read More
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
Is branding going to change? You bet your ass it is! Read More
IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they …
Marketing hasn’t really changed that much Read More
Summary: At its heart marketing should drive sales. Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers. Too many agencies are still …
What is the objective of good marketing? Read MoreMarketers’ tectonic shift toward customer experience is having a ripple effect on roles within the marketing department. Over the past 12–18 months, [inlinetweet prefix=”” tweeter=”” suffix=””]61% of marketers say they’ve …
Shifting Priorities Spark Organizational Change Read MoreAccording to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Great marketers are not made will an overload of data Read MoreAs a consultant I have seen my share of people who are, shall we say, challenged by marketing. They’re not bad or unintelligent, they are just overwhelmed with the depth and …
What’s the difference between a good and a great marketing person? Read MoreData, data, everywhere is tons of data, but how much data do marketers actually need? Marketing is not really that complicated, but too many MBA marketers insist on analysis paralysis before …
We’re making marketing too complicated Read MoreThe digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …
What exactly influences consumers today? Read More