Marketing hasn’t really changed that much
IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they …
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Tag: Marketing
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What is the objective of good marketing?
Summary: At its heart marketing should drive sales. Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers. Too many agencies are still …
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Shifting Priorities Spark Organizational Change
Marketers’ tectonic shift toward customer experience is having a ripple effect on roles within the marketing department. Over the past 12–18 months, [inlinetweet prefix=”” tweeter=”” suffix=””]61% of marketers say they’ve …
Read MoreGreat marketers are not made will an overload of data
According to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Read MoreWhat’s the difference between a good and a great marketing person?
As a consultant I have seen my share of people who are, shall we say, challenged by marketing. They’re not bad or unintelligent, they are just overwhelmed with the depth and …
Read MoreWe’re making marketing too complicated
Data, data, everywhere is tons of data, but how much data do marketers actually need? Marketing is not really that complicated, but too many MBA marketers insist on analysis paralysis before …
Read MoreWhat exactly influences consumers today?
The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …
Read MoreConsumers & consumer behavior / Contrarian point of view / Marketing Innovation / Working in marketing
Everything you learned about marketing is wrong
Let’s be honest, what you learned in school about marketing is wrong. They are wrong because they ignore the power of today’s consumer because of the Internet. An angry consumer, …
Read MoreThe Future of Branding
I have read an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book that …
Read MoreThe disconnect between digital marketing and marketers
While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital …
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