However beautiful the strategy, you should occasionally look at the results.
The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …
Is branding going to change? You bet your ass it is! Read More
IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they …
Marketing hasn’t really changed that much Read More
Summary: At its heart marketing should drive sales. Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers. Too many agencies are still …
What is the objective of good marketing? Read More
Marketers’ tectonic shift toward customer experience is having a ripple effect on roles within the marketing department. Over the past 12–18 months, [inlinetweet prefix=”” tweeter=”” suffix=””]61% of marketers say they’ve …
Shifting Priorities Spark Organizational Change Read MoreAccording to research marketers are being held accountable for every dollar they spend but is that enough? All you have to do is watch an hour of TV to realize that …
Great marketers are not made will an overload of data Read MoreAs a consultant I have seen my share of people who are, shall we say, challenged by marketing. They’re not bad or unintelligent, they are just overwhelmed with the depth and …
What’s the difference between a good and a great marketing person? Read MoreData, data, everywhere is tons of data, but how much data do marketers actually need? Marketing is not really that complicated, but too many MBA marketers insist on analysis paralysis before …
We’re making marketing too complicated Read MoreThe digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and …
What exactly influences consumers today? Read MoreLet’s be honest, what you learned in school about marketing is wrong. They are wrong because they ignore the power of today’s consumer because of the Internet. An angry consumer, …
Everything you learned about marketing is wrong Read MoreI have read an awesome book on branding called “Brand Against the Machine”by John Morgan and for the first time I can honestly say that this is a book that …
The Future of Branding Read More