However beautiful the strategy, you should occasionally look at the results.
SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …
Consumers want socially responsible brands is pure bullshit Read More
QUICK READ: Some brands have decided that this is the time to give back to customers and the community while others are acting as nothing has changed. Will consumers remember …
Will consumers remember socially responsible brands? Read More
A recent survey showed that 69% of Americans said business leaders do not understand the challenges they face in their life, the highest percentage of any country. Americans of all …
Are brands out of touch with consumers? Read More