However beautiful the strategy, you should occasionally look at the results.
SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …
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QUICK READ: Some brands have decided that this is the time to give back to customers and the community while others are acting as nothing has changed. Will consumers remember …
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A recent survey showed that 69% of Americans said business leaders do not understand the challenges they face in their life, the highest percentage of any country. Americans of all …
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