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February 2, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Brand social responsibility

Brand Fail

Consumers want socially responsible brands is pure bullshit

September 19, 2021September 19, 2021 - by richmeyer - Leave a Comment

SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …

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Commentary / Consumers & consumer behavior

Will consumers remember socially responsible brands?

April 1, 2020April 1, 2020 - by richmeyer - Leave a Comment

QUICK READ: Some brands have decided that this is the time to give back to customers and the community while others are acting as nothing has changed. Will consumers remember …

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Brand Fail

Are brands out of touch with consumers?

March 16, 2017 - by richmeyer - Leave a Comment

A recent survey showed that 69% of Americans said business leaders do not understand the challenges they face in their life, the highest percentage of any country. Americans of all …

Are brands out of touch with consumers? Read More
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