SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local businesses in 2020 – up from 81% in 2019. Nearly nine out of ten (89 percent) consumers worldwide make the effort to read reviews before buying products (Trustpilot, 2020). Consumer reviews can make or break your product/brand.

Consumers trust other consumers

IN SUMMARY: According to the NY Times “research suggests that people heed negative reviews more than positive ones — despite their questionable credibility”. The Pew Research Center found that 82 percent of American adults say they sometimes or always read online reviews for new purchases. And more than two-thirds of regular review readers believe that they’re “generally accurate.” Generally accurate?

<b>Online reviews:</b> Doing nothing is not an option