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February 4, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Online Reviews

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Online review product fraud

April 12, 2021April 12, 2021 - by richmeyer - Leave a Comment

QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.” About 90% of Bluetooth-enabled …

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Brand Fail / Consumers & consumer behavior / Digital Marketing Trends / eCommerce

Consumers trust other consumers

January 24, 2021January 24, 2021 - by richmeyer - Leave a Comment

SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …

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Brand Fail / Commentary / Consumers & consumer behavior

Online reviews: Doing nothing is not an option

February 10, 2019February 10, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: According to the NY Times “research suggests that people heed negative reviews more than positive ones — despite their questionable credibility”. The Pew Research Center found that 82 …

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