Online review product fraud
QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.” About 90% of Bluetooth-enabled …
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Tag: Online Reviews
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Consumers trust other consumers
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
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Online reviews: Doing nothing is not an option
IN SUMMARY: According to the NY Times “research suggests that people heed negative reviews more than positive ones — despite their questionable credibility”. The Pew Research Center found that 82 …
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