Marketing strategy | New Media and Marketing

The Perils of Tactical Marketing: Why Strategy Should Lead the Way

September 8, 2023September 8, 2023 - by richmeyer - Leave a Comment

In today’s fast-paced business landscape, marketing teams often catch themselves in the whirlwind of tactical marketing, a short-term approach focusing on immediate gains and quick fixes. While tactical marketing can …

Commentary / Consumers & consumer behavior

You’re making huge strategy mistakes

December 5, 2020December 5, 2020 - by richmeyer - Leave a Comment

SUMMARY: Marketing strategy is an essential part of business planning, but in these uncertain times, your strategy has to be flexible. Brands need to change course rapidly to leverage competitive …