QUICK DIVE: For the past three years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies and Agencies operate and work together. Setup surveyed over 300 Marketers from both Brands and Agencies – 66% of Brand respondents are in Director, VP, or C-level positions, and 55% of Agency respondents are at the Executive level. The responses are puzzling to say the least.

The agency-brand relationship is changing