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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Layoffs

Brand Fail / Commentary / Working in marketing

The Layoff Paradox: Why Cutting Staff Sabotages Your Brand

November 14, 2025November 14, 2025 - Leave a Comment

When the quarterly numbers turn red and investor pressure mounts, too many executives reach for the same tired playbook: mass layoffs. It’s become corporate America’s reflex response to trouble—a quick …

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Working in marketing

The Ethical Toll: CEOs Who Lay Off Employees Are Hurting Their Brand

March 11, 2024March 11, 2024 - Leave a Comment

CEOs are often tasked with making tough decisions to ensure their companies’ survival and success. Unfortunately, one of the most common cost-cutting measures many executives employ is laying off employees. …

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Brand Fail / Commentary

The Ripple Effect of Layoffs on a Brand: Navigating the Challenges

January 28, 2024January 28, 2024 - Leave a Comment

Organizations often face tough decisions, with layoffs being among the most challenging. While the primary objective of layoffs is typically cost-cutting, the impact on a brand can be profound and …

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Article/Report Summary / Brand Fail / Commentary

Need to make your numbers? Just layoff people

March 7, 2023March 7, 2023 - Leave a Comment

Time was, layoffs were seen as an emergency strategy, the last resort in a downturn or crisis. Today, however, layoffs are a standard tool for doing business. When executives announce …

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Brand Fail / Branding / Commentary

Layoffs hurt your brand

February 2, 2023February 2, 2023 - Leave a Comment

The spreadsheet layoff era is apparently upon us. Google and Facebook are laying off thousands, but we’re hearing that many people who got pink slips were high performers with great …

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Commentary / Contrarian point of view / Economy / Millennials

Are layoffs a wrong decision?

January 30, 2023January 30, 2023 - Leave a Comment

Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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