Social media: What is it good for?
By now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced …
Read MoreTag: Brands & Social Media
Eight basic rules for social media for marketing
Most responsible businesses need a full-fledged social media strategy. To effectively leverage social media, shelve any assumptions or conventional wisdom you’ve heeded about online networks, websites and social media tools. …
Read MoreBrands: Pay attention to social media comments in internet time
A couple of years ago when I was shopping for a car turned to the auto makers Facebook page to see what others had said about their experience with the …
Read MoreSocial media “experts”
There is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff. My premise is that you can’t develop a social media relationship with …
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