However beautiful the strategy, you should occasionally look at the results.
By now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced …
Social media: What is it good for? Read MoreMost responsible businesses need a full-fledged social media strategy. To effectively leverage social media, shelve any assumptions or conventional wisdom you’ve heeded about online networks, websites and social media tools. …
Eight basic rules for social media for marketing Read MoreA couple of years ago when I was shopping for a car turned to the auto makers Facebook page to see what others had said about their experience with the …
Brands: Pay attention to social media comments in internet time Read MoreThere is quite a debate going on in LinkedIn about my post You can’t guilt people into buying stuff. My premise is that you can’t develop a social media relationship with …
Social media “experts” Read More