However beautiful the strategy, you should occasionally look at the results.
Using influencers for marketing campaigns has become a common strategy for many brands looking to reach broader audiences. However, this approach has several potential downsides, which all marketers should be …
Behind the Hype: Navigating the Perils of Influencer Marketing Read More
Influencer marketing is a marketing strategy where brands collaborate with individuals with a large social media following to promote their products or services. Influencers can be anyone from bloggers and …
The Power of Influencer Marketing: How to Get More Customers with Less Effort Read More
QUICK READ: Casper has highlighted the growing power of social media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its …
When your brand relies on influencers Read More
SUMMARY: After explosive growth, the $8bn influencer marketing business may for the first time be showing signs of strain. Brands are beginning to question the returns that influencers actually generate, …
Celebrity influencers: Has their time past? Read More
A study confirmed that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying the majority of article shares aren’t based on actual reading. …
The influencer bubble Read MoreKey Takeaways: 86% of marketers used influencer marketing in 2017, 92% of whom found it effective. 39% of marketers surveyed plan to increase their influencer marketing budget in 2018. 76% …
Influencer marketing effective? Read MoreAccording to Nielsen Research [inlinetweet prefix=”” tweeter=”” suffix=””]influencer marketing registers a positive Impact on brand affinity & shopping intent[/inlinetweet]. In addition, TV spots and influencer marketing have complementary effects on …
Influencer marketing registers a positive impact on brand affinity Read More