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January 31, 2023

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Tag: Influencer marketing

Consumers & consumer behavior / Contrarian point of view / Integrated Marketing / Social Media

When your brand relies on influencers

January 17, 2020January 17, 2020 - by richmeyer - Leave a Comment

QUICK READ: Casper has highlighted the growing power of social media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its …

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Consumers & consumer behavior

Celebrity influencers: Has their time past?

December 31, 2019December 31, 2019 - by richmeyer - Leave a Comment

SUMMARY: After explosive growth, the $8bn influencer marketing business may for the first time be showing signs of strain. Brands are beginning to question the returns that influencers actually generate, …

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Blogging / Brand Fail / Content / Contrarian point of view

The influencer bubble

May 7, 2019May 7, 2019 - by richmeyer - Leave a Comment

A study confirmed that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying the majority of article shares aren’t based on actual reading.  …

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Article/Report Summary

Influencer marketing effective?

April 1, 2018 - by richmeyer - Leave a Comment

Key Takeaways: 86% of marketers used influencer marketing in 2017, 92% of whom found it effective. 39% of marketers surveyed plan to increase their influencer marketing budget in 2018. 76% …

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Advertising

Influencer marketing registers a positive impact on brand affinity

January 4, 2018 - by richmeyer - Leave a Comment

According to Nielsen Research [inlinetweet prefix=”” tweeter=”” suffix=””]influencer marketing registers a positive Impact on brand affinity & shopping intent[/inlinetweet].  In addition, TV spots and influencer marketing have complementary effects on …

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