When your brand relies on influencers
QUICK READ: Casper has highlighted the growing power of social media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its …
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Tag: Influencer marketing
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Celebrity influencers: Has their time past?
SUMMARY: After explosive growth, the $8bn influencer marketing business may for the first time be showing signs of strain. Brands are beginning to question the returns that influencers actually generate, …
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The influencer bubble
A study confirmed that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying the majority of article shares aren’t based on actual reading. …
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Influencer marketing effective?
Key Takeaways: 86% of marketers used influencer marketing in 2017, 92% of whom found it effective. 39% of marketers surveyed plan to increase their influencer marketing budget in 2018. 76% …
Read MoreInfluencer marketing registers a positive impact on brand affinity
According to Nielsen Research [inlinetweet prefix=”” tweeter=”” suffix=””]influencer marketing registers a positive Impact on brand affinity & shopping intent[/inlinetweet]. In addition, TV spots and influencer marketing have complementary effects on …
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