Rising Prices | New Media and Marketing

Price increases starting to slow consumer spending

March 18, 2022March 18, 2022 - by richmeyer - Leave a Comment

Price increases on products are finally affecting consumer spending. Unit sales of general merchandise goods such as apparel, footwear, toys, and sports equipment declined in nine of the ten weeks …

Branding / Consumers & consumer behavior

Are consumers going to abandon brands that raise prices?

July 29, 2021July 29, 2021 - by richmeyer - Leave a Comment

SUMMARY: Prices are rising on almost all consumer products, but consumers often look at alternatives when prices rise. Too many brands feel they have more brand equity than they actually …