However beautiful the strategy, you should occasionally look at the results.
Americans say they are stretched too thin amid concerns about a possible recession, so they’re dipping into their cash reserves, and nearly half are falling deeper in debt. But even …
How should brands interrupt the latest consumer spending? Read More
SUMMARY: (Via the WSJ) American consumers spent more at the start of the holiday shopping season, brushing off concerns about higher prices at retailers last month. Sales at U.S. retail stores, …
Consumers complain about inflation but they’re spending Read More
QUICK READ: Americans have built up excess savings worth $2.6 trillion since the start of the coronavirus pandemic that will help power the economy’s recovery from the crisis, according to …
Americans are sitting on a LOT of money and ready to spend Read More
SUMMARY: Stuck at home and unable to spend as much as they normally would in restaurants, bars, and cinemas, consumers have accumulated $1.6trn in excess savings during the past year. …
Consumers are ready to spend online and offline Read More
QUICK READ: Consumers will start spending again one they feel that the worst of the pandemic is behind us.
Will the consumer come back? Read More