However beautiful the strategy, you should occasionally look at the results.
Americans are feeling less financially secure now compared to the end of last year, according to a recent poll. They are adjusting their spending habits to adapt to changes in …
Feeling the Pinch: How Consumers Are Slashing Spending Amidst Soaring Inflation Read More
Retailers must be aware of consumer preferences and behavior when shopping for items. While consumers are eager to purchase summer items early, trust is paramount in getting them to take …
Consumers will buy this summer unless retailers push them away Read More
Consumer spending accounts for roughly 70% of the economy. A downshifting consumer is a critical reason that business and academic economists polled by The Wall Street Journal, on average, put …
Consumers are tightening spending even more Read More
Americans say they are stretched too thin amid concerns about a possible recession, so they’re dipping into their cash reserves, and nearly half are falling deeper in debt. But even …
How should brands interrupt the latest consumer spending? Read More
SUMMARY: (Via the WSJ) American consumers spent more at the start of the holiday shopping season, brushing off concerns about higher prices at retailers last month. Sales at U.S. retail stores, …
Consumers complain about inflation but they’re spending Read More
QUICK READ: Americans have built up excess savings worth $2.6 trillion since the start of the coronavirus pandemic that will help power the economy’s recovery from the crisis, according to …
Americans are sitting on a LOT of money and ready to spend Read More
SUMMARY: Stuck at home and unable to spend as much as they normally would in restaurants, bars, and cinemas, consumers have accumulated $1.6trn in excess savings during the past year. …
Consumers are ready to spend online and offline Read More
QUICK READ: Consumers will start spending again one they feel that the worst of the pandemic is behind us.
Will the consumer come back? Read More