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February 8, 2023

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Tag: Auto Dealers

Brand Fail / Branding

The auto industry has a major problem

April 14, 2022April 14, 2022 - by richmeyer - Leave a Comment

87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …

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Brand Fail / Branding

The auto market is ripe for disruption

March 2, 2022March 2, 2022 - by richmeyer - Leave a Comment

Pandemic-related supply chain problems stretch the new-vehicle shortage into a second year, with near-empty dealer lots, sky-high prices, and months-long waits for new wheels. The prolonged disruption exposes fault lines …

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Brand Fail

Car dealers “sticking it” to consumers

July 1, 2021July 1, 2021 - by richmeyer - 1 Comment

SUMMARY: A lot of car models are in high demand, so dealers are charging thousands above MSRP. Consumers, flush with cash, may be willing to pay the “dealer adjustments,” but …

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