
The marketing buzzword hysteria
The latest branding doubletalk comes from Salsify and their research. According to them, consumers pay more for a brand they “trust.” Really? They also tell us that the “omnichannel” is …

However beautiful the strategy, you should occasionally look at the results.
The latest branding doubletalk comes from Salsify and their research. According to them, consumers pay more for a brand they “trust.” Really? They also tell us that the “omnichannel” is …