Middle-Class | New Media and Marketing

KEY TAKEAWAY: The middle class now makes up just over 50 percent of the total U.S. population, according to a report from Pew Research Center, which used 2016 data. That’s …

Book Excerpt and Review / Consumers & consumer behavior

Changing demographics: the shrinking middle-class, mom’s & dads

April 8, 2014 - by richmeyer - Leave a Comment

In 1971, the middle class included 61 percent of Americans. Today we see only 51 percent in the middle income tiers. In short, the middle class has changed. If I …

Tag: Middle-Class

70% of Americans consider themselves middle-class and they’re hurting

Changing demographics: the shrinking middle-class, mom’s & dads