However beautiful the strategy, you should occasionally look at the results.
On February 20, 2026, the U.S. Supreme Court delivered a high-profile decision striking down key elements of the tariff regime imposed by the previous administration, finding that the president exceeded his authority under …
Why Lower Prices Aren’t Guaranteed After Tariff Changes Read More
Let’s get one thing straight: consumers aren’t stupid. Brands may think they can sneak in price hikes under the cover of looming tariffs, but we’re already seeing reports of price increases before any …
The Risks of Manipulating Prices During Tariff Talks Read More
For marketers, tariffs might seem like distant economic jargon—something discussed on the evening news rather than in creative brainstorming sessions. But quietly and steadily, tariffs have set a course toward …
Tariffs Are Quietly Shaping a Storm for Marketers: Here’s How to Prepare Read More
The global economy is shifting, and tariffs are becoming a key part of international trade policies. For brands that rely on global supply chains, tariffs can significantly impact costs, pricing …
What Are Tariffs Going to Do to Brand Equity—And What Brands Need to Do NOW to Protect Market Share Read More