TV advertising | New Media and Marketing

Ignoring TV is a huge mistake for advertisers

June 4, 2022June 4, 2022 - by richmeyer - Leave a Comment

(Harvard Business Review) As consumers are spending most of their waking hours online, it seems they are becoming increasingly numb to conventional digital advertising and engagement. A HubSpot survey found that 57% of …

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TV ads need more accountability

January 5, 2020January 5, 2020 - by richmeyer - Leave a Comment

FACT: It has been projected that U.S. television advertising revenue will total 71 billion U.S. dollars, while by 2022 the forecasts see a modest increase to 74.9 billion U.S. dollars. When it …