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January 31, 2023

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Tag: Big Data

Analytics / Branding

Data is getting in the way of marketing

February 10, 2022February 10, 2022 - by richmeyer - Leave a Comment

Too much noise and too much data are causing distractions between brands and customers, and a lot of that noise. On top of this, the new buzzword that everyone is …

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Consumers & consumer behavior

Companies have become over reliant on big data

June 16, 2019June 16, 2019 - by richmeyer - Leave a Comment

KEY IDEA: According to Forrester “Companies have become over-reliant on big data to understand their customers. Brands misconceive which data properly measures how customers think and feel. As a result, 56% …

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Brand Fail

Big data is just another buzzword

September 30, 2018 - by richmeyer - Leave a Comment

Big data has been all the rage with marketers, but while they study big data consumers are leaving their brand. Marketers insist on making marketing more complicated than it actually is. …

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Brand Fail / Consumers & consumer behavior

Bulletin: Marketing is not that complicated

November 28, 2017 - by richmeyer - Leave a Comment

You have to hand it the big consulting companies, they have done a great job of making marketing complicated to the point that most marketing executives are drowning in “big …

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Consumers & consumer behavior / Contrarian point of view

Why are marketers ignoring consumers?

October 16, 2017 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]Data, big data, whatever you want to call it, is costing brands a lot of customers and leading to bad marketing.[/inlinetweet] Too many brands are drowning in …

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Bad Research

Has “common sense” marketing left the room?

August 2, 2017 - by richmeyer - Leave a Comment

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.  Men looked at the ads for 0.4 seconds longer than females (0.9 …

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Consumers & consumer behavior

Big data misses individual consumers

July 25, 2017 - by richmeyer - Leave a Comment

We’re all taught in marketing 101 about consumer segmentation, but what happens when there are micro segments of consumers within each segment?  While there are some large groups of consumers …

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Online branding & marketing

The biggest gap in today’s marketing

May 21, 2017 - by richmeyer - Leave a Comment

The biggest gap in 90% of marketing departments is not data, it’s people who can successfully interpret the data and recommend actionable strategies to leverage current consumer trends.

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Brand Fail

Why your marketing is failing

May 18, 2017 - by richmeyer - 2 Comments.

There is a lot of money being wasted on ineffective marketing.  Why?  Too much data, too many meetings to try and understand the data and too many brands, allowing their …

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Contrarian point of view

Marketers love affair of data

June 2, 2016 - by richmeyer - Leave a Comment

The biggest challenge facing marketers is how to manage all the data they have to provide meaningful insights that drive brand objectives.  

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