However beautiful the strategy, you should occasionally look at the results.
KEY IDEA: According to Forrester “Companies have become over-reliant on big data to understand their customers. Brands misconceive which data properly measures how customers think and feel. As a result, 56% …
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Big data has been all the rage with marketers, but while they study big data consumers are leaving their brand. Marketers insist on making marketing more complicated than it actually is. …
Read MoreYou have to hand it the big consulting companies, they have done a great job of making marketing complicated to the point that most marketing executives are drowning in “big …
Read More[inlinetweet prefix=”” tweeter=”” suffix=””]Data, big data, whatever you want to call it, is costing brands a lot of customers and leading to bad marketing.[/inlinetweet] Too many brands are drowning in …
Read MoreMen are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock. Men looked at the ads for 0.4 seconds longer than females (0.9 …
Read MoreWe’re all taught in marketing 101 about consumer segmentation, but what happens when there are micro segments of consumers within each segment? While there are some large groups of consumers …
Read MoreThe biggest gap in 90% of marketing departments is not data, it’s people who can successfully interpret the data and recommend actionable strategies to leverage current consumer trends.
Read MoreThere is a lot of money being wasted on ineffective marketing. Why? Too much data, too many meetings to try and understand the data and too many brands, allowing their …
Read MoreThe biggest challenge facing marketers is how to manage all the data they have to provide meaningful insights that drive brand objectives.
Read MoreAll over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where …
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