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February 8, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Brand values

Brand Fail / Commentary / Consumers & consumer behavior

NO! Consumers don’t want a brand with “purpose.”

October 13, 2022October 13, 2022 - by richmeyer - Leave a Comment

The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …

NO! Consumers don’t want a brand with “purpose.” Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Most brand values are garbage

April 22, 2022April 22, 2022 - by richmeyer - Leave a Comment

When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …

Most brand values are garbage Read More
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